Brief

M&T Haylage is a South Yorkshire based premium haylage supplier for the equine industry. M&T found that there was not only a demand for their high-quality haylage locally, but also nationally. Therefore, they began successfully producing and distributing their premium grass products up and down the country.

To encourage the growth of their business, M&T Haylage came to us for an effective SEO strategy and implementation, to help them reach an international audience. The main objectives of the brief were to increase search engine rankings in key locations throughout the UK and internationally, whilst continually growing enquiries via their website.

Search results

Approach

We focused on keyword analysis, content optimisation and digital PR to increase awareness amongst the target audiences, ensuring the right users were finding M&T's site.

Through Digital PR, we focused on increasing brand awareness, on an international scale. Since starting our campaign, we have achieved coverage in magazines that are distributed across the world, by writing informative, expert pieces for horse-owners and jockeys to read, featuring a byline linking back to M&T.

Approach
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Results

Upon instructing us to undertake their SEO, one of their key aims was to expand their business overseas. Since beginning SEO work for M&T, their customer base has not only increased in the UK, but they are now experiencing international success with new customer acquisitions in South Korea, Denmark, Singapore, UAE and Malaysia.

From comparing data in May 2021 to May 2020, we have seen a vast rise in North European, South Asian and North American users visiting the M&T site.

"They’re supportive and easy to work with. Hydra Creative cares about the company, it’s not just about getting paid to do a job. Their team gets us better results than we’ve seen with past companies. There is good value for our money spent with them."

M&T Haylage