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Collaborating with a digital *marketing agency*

Collaborating with a digital marketing agency

Our success is based on collaboration with you. We work together with your team to understand your target audiences, using your industry knowledge to deliver compelling ad copy and advert design that captures attention and increases customer conversions.

Throughout your project, you will have access to a dedicated account manager who will be on hand to provide regular updates, facilitate idea brainstorming sessions and go through your monthly reports and strategy reviews.

Work with a recognised Google *Partner agency*

Work with a recognised Google Partner agency

We are proud to be a Google Partner, which means we have years of experience strategising and executing successful pay-per-click marketing campaigns for businesses across the region. Our wide range of experience includes managing search ads, targeted display ads and social media advertising campaigns for businesses like yours.

When you work with an advanced digital marketing PPC agency like us, you'll benefit from working with our experienced in-house team. Our experts in copywriting, design, digital marketing, and video production are always on hand to ensure the success of your campaign.

Enhance Your Advert With Visuals

Your PPC campaign must have the correct targeting and messaging, but it also needs to look great. Our design team will work closely with you to create visual ads for the various display networks to boost your brand awareness.

Using your existing brand guidelines, we produce advertisements that are consistent with your brand and enhance the overall look and feel of your online presence.

To stimulate further interaction with your brand, we set up visual retargeting ads that follow your website users around the internet, encouraging them to revisit your site and get in touch, make a purchase, or any other identified action that is relevant and beneficial to your business.

Captivate With Engaging Motion Graphics

Moving imagery heightens engagement; our PPC team work directly with our in-house videography and animation team to produce motion graphics that attract attention and generate clicks.

Motion graphics can be implemented onto the display network for most pay-per-click adverts, maximising the chance of capturing your audience's attention.

Convert and Engage With Bespoke Web Design and Development

To maximise the success of your PPC campaign, you need to ensure you have a well designed and developed website. Every successful business needs a website that speaks to its target audience and encourages meaningful interactions and conversions.

Our in-house team also offers website creation to take your business to the next level and perfectly complement your PPC campaign.

Gain Long-Lasting Search Engine Results With SEO

Complement your PPC campaign with SEO to help drive traffic and increase conversions. PPC is great for targeting those harder to rank for keywords. By utilising it alongside SEO, you can ensure that your business shows up for even more search results. PPC can also be used when you need a quick boost for a new product or service.

If you are serving an area in Liverpool, local SEO efforts can also boost your online presence in front of your prospective customers, which gives you multiple opportunities to appear to them when they are searching online.

Get in touch with our friendly team of PPC experts today to discuss how we can help you generate awareness and impact online.

Our process

0 1
Paid search & PPC strategy consultation

Paid search & PPC strategy consultation

Every successful paid social and PPC campaign starts with a conversation. During your initial strategy consultation, we take the time to understand your business, market, and objectives. Whether you're aiming for rapid lead generation, e-commerce sales, or long-term brand awareness, we tailor our approach to your ambitions.

This stage is about more than just planning, it’s about alignment. We want to ensure we’re the right strategic partner for you and that we fully understand your challenges, expectations, and budget. From here, we begin shaping a paid social or PPC campaign that’s built for measurable success

0 2
Audiences & Keyword Research

Audiences & Keyword Research

With a clear strategy in place, we move into audience and keyword research, arguably the most crucial phase for maximising ROI. We analyse your customer personas, market demand, competitors, and behavioural trends to identify where your ideal audience is and what they’re searching for.

This insight guides our keyword selection, audience segmentation, and targeting structure across platforms like Google, Microsoft, Meta and LinkedIn. With data-driven analysis, we position your ads where they’ll make the greatest impact.

0 3
Campaign development & launch

Campaign development & launch

From search and display to shopping and remarketing, we build campaign structures that align seamlessly with your goals and brand identity. Each campaign is carefully tailored to the platform, audience, and funnel stage, ensuring the right message reaches the right person at the right time. We develop ad copy and creative that reflect your tone of voice and value proposition, while also implementing bidding strategies and conversion tracking from the outset. Every element is built with performance in mind, ready to launch, test, and scale.

0 4
Continuous optimisation

Continuous optimisation

PPC doesn't stand still, and neither do we. Post-launch, we continuously monitor performance, making real-time adjustments to optimise for conversion, lower CPCs, and improve return on ad spend. From A/B ad variations to refining targeting and bidding, our approach is hands-on and results-driven. 

You'll receive regular reports packed with meaningful insights, not just metrics. We'll break down what's working, what can improve, and what we plan to do next. Our transparent reporting and ongoing collaboration ensure your campaigns evolve with yout business and contine to deliver meaningful results.

Looking for a Liverpool PPC agency, have a project in mind and want results?

Let's talk

" Excellent team who are respectful, kind and extremely knowledgeable. Their skills and data-driven approach helped us improve our SEO results in just a couple of months and they provided additional advice and training. Highly recommended for any digital marketing services. "

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Marketing Manager

Electralink

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