Crafting UX/UI Design That Drives Engagement and Fuels Growth
Well-considered UX/UI doesn’t just improve a user’s journey, it contributes to your overall business strategy. Ensuring customers can effortlessly use your website, whether that be for finding information, making a purchase, or getting in contact, this allows for greater sales growth and an increase in repeat custom.
We work with a range of clients to help enhance user’s perceptions of your systems, improving their perception of your business and allowing opportunities for growth. Our bespoke web design approach always starts with UX/UI, to keep the customer at the heart of the design.
By combining extensive customer and industry research with our expertise and creativity, we are able to work with you to better understand your end users, creating solutions that meet their needs and allow you to remain competitive.
What to Expect
Discovery
All our projects begin with a discovery session, which allows us to understand what you’re looking to achieve and how we can effectively collaborate.
Research
Once your discovery session is complete, our team begin research. We familiarise ourselves with industry best practices, as well as your customers and competitors, so we can advise on next steps for your design.
Persona workshop
Following on from research, we will conduct a persona workshop with your team. This will enable us to understand your customers' habits and their needs from your new website.
User journey mapping
Once we know your customers better, we visualise how they interact with your product, designing pathways that feel intuitive.
Wireframing and Prototyping
Now that we have our user flows, we can begin creating wireframes and design prototypes, allowing the design to come to life. During this stage, we will refine exactly how users are going to interact with your bespoke website or system, ensuring it is a frictionless process.
Testing
Now that your website has been designed, our team will undertake stringent testing, assessing whether there are any additional changes that need to be made to allow for a smoother user experience.
Feedback
Throughout the entirety of your project, we will consistently request feedback. With all our clients, we like to have open lines of communication, making sure you are happy with the final result.
What We Deliver
User Knowledge that Shows Relevance
Understanding your users’ needs and behaviours allows us to design journeys that truly resonate and lead to conversions.
Streamlined Navigation to Boost Usability
Reduce bounce rates and improve task completion by making content easy to find and journeys effortless to follow.
Team Alignment with Objective Clarity
Minimise revisions by aligning stakeholders during our discovery phase.
Visual Impact that Builds Trust
Elevate your brand and user perception with compelling, on-brand designs that inspire confidence.
Responsive Designs that Reach Users Everywhere
As a mobile-first web design agency, we ensure a smooth and consistent experience across all devices, allowing for maximised reach and engagement.
The Benefits of UX/UI Design
Improved Usability
Designs that make navigation and interaction seamless.
Stronger Engagement
Keep users on your site longer with intuitive journeys.
Increased Conversions
Remove friction and guide users toward action.
Accessible by Design
Inclusive experiences for all users, across all devices.
Data-Backed Decisions
We base design choices on user behaviour and research.
Why Choose Hydra?
Hydra Creative are an established Sheffield design agency experienced in creating designs that meet user needs and align with business goals. Our commitment to understanding your business needs and providing transparent, client-focused services sets us apart. Hydra Creative is not just a design agency; we are your partner in digital success.
Our Process
Discovery
We start by immersing ourselves in your brand through a detailed discovery session. This allows us to clarify your project goals, align with stakeholders, and understand the needs and expectations of your users. Through persona workshops and detailed discussions, we build a shared vision that ensures every design decision serves a strategic purpose.
Research and Mapping
In this insight driven phase, we combine industry best practices with competitor and audience research to develop a deeper understanding of your users. We then map out their journeys, visualising how they currently and how you’d like them to interact with your site or system. This allows us to identify pain points and design intuitive, goal oriented user flows that enhance experience.
Designing and Prototyping
Guided by our research and user journey maps, we create wireframes and clickable prototypes that bring your product to life. Every interface element is carefully considered to ensure a seamless and accessible experience across all devices. You’ll be involved throughout, offering feedback to help shape the final designs.
Testing and Refinement
Before any design goes live, we conduct comprehensive testing for usability and performance. With ongoing feedback and stakeholder input, we refine every element until your UX/UI solution is seamless for users and aligned with your brand and business goals.
Relevant Projects
Awards & Accreditations
Recognition
Frequently Asked Questions
What is UX design, and why is it important for websites and apps?
UX design, or user experience design, focuses on creating intuitive and user-friendly interfaces to enhance the overall experience for website and app users. It's essential for improving engagement and satisfaction.
How does good UX design benefit my business?
Good UX design can lead to higher user retention, increased conversions, and improved brand loyalty by providing visitors with a positive and efficient experience on your digital platforms.
What are the key elements of a successful UX design project?
A successful UX design project involves understanding user needs, conducting research, creating user personas, wireframing, prototyping, usability testing, and iterative design improvements.
How can UX design improve my website's conversion rates?
UX design optimises the user journey, making it easier for visitors to navigate and complete desired actions (e.g., making a purchase, signing up), which can significantly increase conversion rates.
What is the difference between UX design and UI design?
UX design focuses on the overall user experience and functionality, while UI (user interface) design deals with the visual and interactive elements that users interact with, such as buttons and menus.
How do you ensure that a UX design aligns with my brand's identity?
Our UX designers collaborate closely with you to understand your brand's values, messaging, and aesthetics, ensuring that the design aligns seamlessly with your brand identity.
Can you improve the UX of an existing website or app?
Yes, we offer UX audits and redesign services for existing websites, systems and apps to identify areas for improvement and enhance the user experience.
What role does user testing play in UX design?
User testing involves real users navigating through your website or app to identify usability issues and gather feedback. It's crucial for making data-driven design decisions.
How do you handle responsive design in UX projects?
Responsive design ensures that websites and apps function and look great on various devices (desktops, tablets, smartphones). We prioritise responsiveness in all UX projects.
What is the typical timeline for a UX design project?
The timeline varies based on project complexity, but a UX design project usually involves research, design iterations, testing, and implementation, typically taking from a few weeks to a few months, depending on scope.
Why is investing in UX and UI design important?
Strong design goes beyond visual appeal. Design has a direct impact on user satisfaction, brand perception, conversion rates, and customer retention. Investing in UX/UI gives your business the best chance of connecting with and retaining customers.
Can we be involved in the design process?
Absolutely. We believe collaboration is the key to any successful project. You’ll be involved through workshops, design reviews, and feedback at every key milestone.
Can you work with our existing brand guidelines?
Definitely. We’re experienced in creating a variety of assets from print brochures to full site designs, utilising existing brand guidelines.
Let's start creating together
Let Hydra be the solution for your next project.