Your Trusted Partner in Paid Search Marketing
With years of experience as a results-driven Paid Social and PPC ads agency, we help businesses of all sizes turn clicks into customers. Paid advertising is one of the most effective ways to get your brand in front of people actively searching for what you offer, and we make every penny of your budget work harder.
Our expert team combines deep audience insights with strategic campaign management to ensure your investment drives traffic, and tangible results.
What to Expect
Brand Visibility
Increase awareness and exposure for your brand. As a full service digital marketing agency, we work across all departments, including design and video, to produce visually captivating ads that resonate across platforms like Google, Facebook, Instagram, LinkedIn and TikTok.
Flexible and Cost-effective
Maximise your budget with efficient ad spend and continuous refinement. We adapt your campaigns in real-time using data driven insights to ensure maximum return, whether on search engines or social feeds.
Targeted and Remarketing Ads
Reach the right audience effectively, drive engagement and secure valuable leads. We re-engage potential customers and clients through strategic retargeting, maximising your campaign’s impact and conversion potential.
Measurable Results
Track and analyse campaign performance accurately with clarity. Our reporting enables smart decisions and campaign evolution, with attribution across both paid search and social media platforms.
What We Deliver
Instant Impact Across Channels
PPC puts your brand at the top of search results when it matters most. Paid social enables you to appear in front of users as they scroll, building awareness even before intent is formed.
Highly Targeted Reach
While PPC targets users based on search queries and real-time intent, paid social complements this with behavioural, demographic, and interest-based targeting, helping you connect with both active and passive audiences.
Cross-Platform Visibility
Ensure you reach customers wherever they are by extending your presence across Google Search, Microsoft Ads, Facebook, Instagram, LinkedIn, TikTok and more.
Controlled, Scalable Spend
Define your budget and goals, we optimise daily to maximise ROI. Whether scaling successful activity or refining performance, we make every pound work harder.
Full-Funnel Performance
Paid social builds brand awareness and engagement. PPC captures high-intent traffic. Combined, they create a seamless user journey from first impression to final conversion.
The Benefits of PPC
Instant Visibility
Targeted ads that put your brand in front of the right people, fast.
Better ROI
Careful keyword strategy and bid management to maximise spend.
Ongoing Optimisation
We test, analyse, and refine constantly to boost results.
Full Funnel Targeting
From awareness to conversion, we cover it all.
Transparent Reporting
Know exactly where your budget is going and what it’s achieving.
Why Choose Hydra as Your Paid Social and PPC Partner?
Are your paid search and paid social campaigns not delivering as expected? Results have decreased, growth has stalled, or your search ads could be more effective. We’re ready to assist whether you aim to expand or get back on track. We are a digital marketing agency with a history of executing effective, strategic paid search and PPC advertising initiatives. Our role extends beyond merely managing your advertisements — we are your partner in digital expansion.
Established in 2009, we specialise in PPC that’s built on insight, driven by data and focused on what matters most: results that move your business forward.
Our Process
Paid Search & PPC Strategy Consultation
Every successful paid social and PPC campaign starts with a conversation. During your initial strategy consultation, we take the time to understand your business, market, and objectives. Whether you're aiming for rapid lead generation, e-commerce sales, or long-term brand awareness, we tailor our approach to your ambitions.
This stage is about more than just planning, it’s about alignment. We want to ensure we’re the right strategic partner for you and that we fully understand your challenges, expectations, and budget. From here, we begin shaping a paid social or PPC campaign that’s built for measurable success.
Audiences & Keyword Research
With a clear strategy in place, we move into audience and keyword research, arguably the most crucial phase for maximising ROI. We analyse your customer personas, market demand, competitors, and behavioural trends to identify where your ideal audience is and what they’re searching for.
This insight guides our keyword selection, audience segmentation, and targeting structure across platforms like Google, Microsoft, Meta and LinkedIn. With data-driven analysis, we position your ads where they’ll make the greatest impact.
Campaign Development & Launch
From search and display to shopping and remarketing, we build campaign structures that align seamlessly with your goals and brand identity. Each campaign is carefully tailored to the platform, audience, and funnel stage, ensuring the right message reaches the right person at the right time. We develop ad copy and creative that reflect your tone of voice and value proposition, while also implementing bidding strategies and conversion tracking from the outset. Every element is built with performance in mind, ready to launch, test, and scale.
Continuous Optimisation
PPC doesn’t stand still, and neither do we. Post-launch, we continuously monitor performance, making real-time adjustments to optimise for conversions, lower CPCs, and improve return on ad spend. From A/B testing ad variations to refining targeting and bidding, our approach is hands-on and results-driven.
You’ll receive regular reports packed with meaningful insights, not just metrics. We’ll break down what’s working, what can improve, and what we plan to do next. Our transparent reporting and ongoing collaboration ensure your campaigns evolve with your business and continue to deliver meaningful results.
Relevant Projects
See our full range of case studies
MorfittSmith
Independent estate agent MorfittSmith wanted to improve brand awareness. Our PPC agency helped them achieve this.
Awards & Accreditations
Recognition
Frequently Asked Questions
What is the difference between organic and paid LinkedIn marketing?
Organic LinkedIn marketing involves creating and sharing content on your profile or company page, while paid marketing includes sponsored content, InMail, and display ads. Hydra Creative can help you decide which approach is best for your objectives.
What is PPC advertising, and when is it the right choice for businesses?
PPC (Pay-Per-Click) advertising allows businesses to display ads on search engines and other platforms, paying only when users click on them. It's ideal for businesses looking to drive immediate traffic and conversions.
What’s the difference between organic and paid social media?
Organic content includes social media posts and interactions you don’t pay for, while paid social media involves promoting content through advertising. We recommend a mix of both for the best results.
How does PPC work?
PPC campaigns are built around targeting specific keywords, audiences, or behaviours. You set a budget, choose your targeting criteria, and bid on ad placements. When someone matches your criteria, your ad is shown—and you only pay when they click through to your website.
What factors determine PPC cost?
Your PPC cost depends on several elements: your maximum bid, keyword competitiveness, ad relevance, landing page quality, and the platform’s algorithm. The better your ads and landing pages, the more cost-efficient your campaign can be.
How long does it take to see results from PPC?
PPC can drive traffic almost instantly once your ads are live. However, it typically takes a few weeks of testing and optimisation to see consistent performance and gather enough data to refine your campaign for better ROI.
