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301 Redirect
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A 301 redirect is a permanent redirection from one URL to another, ensuring users and search engines are directed to the correct page. |
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Secure Socket Layer (SSL)
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SSL encrypts data transferred between a website and a web browser, enhancing security. See the entry for HTTP/HTTPS for more information. |
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Search Engine Results Page (SERP)
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The SERP what is displayed by search engines in response to a user's search query. Both organic and paid results are listed on these pages. |
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Sitemap XML
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A Sitemap XML is a file that lists all the pages of a website, acting as a map for search engines to follow. This helps them to crawl the site more effectively. |
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URL Parameter
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URL parameters are values added to a URL to track traffic sources and other information. They often look like this: utm_source=share-back-traffic&utm_medium=desktop-share-button&utm_campaign=twitter. |
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Robots.txt
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The Robots.txt is a file found at the root of a website, which instructs search engines bots on which pages to crawl and which to ignore. |
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Search Engine Marketing (SEM)
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SEM is an umbrella term for strategies aimed at increasing a website’s visibility in search engine results, including both SEO and paid advertising. |
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Outbound Link
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An outbound link directs users to a different website. Many websites set outbound links to open in a new window to keep users on their site longer. |
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Page Speed
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Page speed is how fast a webpage loads completely. It's a crucial ranking factor and affects user experience, and can be broken down into smaller elements. (See also "LCP", "TBT", "CLS" and "SI") |
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Orphan Page
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An orphan page is a webpage not linked to by any other pages on the site. Without internal links, these pages are hard to find and unlikely to be crawled by search engines. |
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Noindex
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A noindex tag flags a page to search engines to not to index it. This is often done on pages intended for internal use, not public access. |
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Off-Page SEO
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Off-page SEO refers to activities outside your website that can improve search rankings, such as link building and social media engagement. |
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On-Page SEO
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On-page SEO involves optimizing elements within your website, like content, HTML code, and meta tags, to improve search rankings. |
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Link Building
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Link building is the process of acquiring high-quality backlinks from other websites to improve your site's authority and search rankings. It can be time-consuming and challenging. |
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Local SEO
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Local SEO involves optimizing your online presence to attract more business from relevant local searches. It includes strategies like citation building and local keyword optimization. |
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Meta Description
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A meta description is a tag in the HTML of a webpage that provides a brief summary of its content. It often appears in search results and can influence click-through rates. |
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Meta Tags
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Meta tags are snippets of text in the HTML that describe a page’s content to search engines. The title tag and meta description are the most used meta tags in SEO. |
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Keyword Cannibalisation
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Keyword cannibalisation occurs when multiple pages on a website compete for the same keywords, potentially harming overall search performance. Consolidating such pages is often recommended. |
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Keyword Density
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Keyword density refers to how often a keyword appears within a page's content. While it can influence ranking potential, there's no ideal percentage for higher rankings. |
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Keyword Stuffing
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Keyword stuffing is an outdated SEO tactic involving the excessive and irrelevant use of keywords to manipulate rankings. This practice is frowned upon by search engines and can lead to penalties. |
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HTTP (HTTPS)
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HTTP stands for "Hypertext Transfer Protocol," and HTTPS stands for "Hypertext Transfer Protocol Secure." HTTPS encrypts data transferred between the server and the browser, enhancing security. |
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Inbound Link
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An inbound link is one which takes you to your site from an external website. Search engines favour inbound links, as it boosts a site's credibility and authority. |
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Internal Link
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An internal link connects different pages within the same website to each other, aiding in site navigation and distributing page authority. |
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Keywords
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Keywords are specific words or phrases that SEO professionals target to rank higher in search results. They help search engines understand the relevance of your content to user queries. |
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E-E-A-T
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E-E-A-T stands for "Experience, Expertise, Authoritativeness, and Trustworthiness." These are signals Google uses to assess the quality of content, though they are not direct ranking factors. |
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Featured Snippet
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A featured snippet is a special block that appears above organic search results, often providing a direct answer to a query. It is also known as "Position Zero." |
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Domain Authority (DA)
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Domain Authority is a metric that indicates the trust and credibility of a website in the eyes of search engines. It is built over time and often correlates with the age of the domain. Higher domain authority usually means better chances of ranking well. |
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De-indexing
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De-indexing occurs when a website or webpage is removed from search engine results, often as a penalty for violating guidelines. This can severely impact a site's visibility |
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Crawl Error
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A crawl error occurs when a search engine bot cannot access a URL or encounters a status code error. These errors can prevent your site from being properly indexed. |
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Call to Action (CTA)
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A CTA is a prompt that encourages your audience to take a specific action, such as "Email us for more information" or "Download our free guide." Effective CTAs can significantly boost engagement and conversions. |
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Click-Through Rate
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CTR is the percentage of users who click on a search result out of the total number of impressions. A higher CTR indicates that your page titles and descriptions are effectively attracting searchers. |
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Breadcrumb
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A breadcrumb is a navigational element that helps users understand their location within a website and provides an easy way to return to previous sections. Think of it like the trail Hansel and Gretel left in the forest. |
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Broken Link
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A broken link is a hyperlink that doesn't lead to its intended destination, resulting in an error. Although this might sound philosophical, a broken link can negatively impact user experience and SEO. |
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Cache
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A cache is a temporary storage of web data, such as images, designed to reduce load times for future visits to the same page. Clearing your cache can often resolve many common browsing issues. |
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Citation
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In Local SEO, a citation is any mention of a brand's name, address, or phone number. Citations, often found in directories and social media profiles, can significantly influence visibility and ranking in Google Maps. |
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Click Depth
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Click depth refers to the number of clicks required to navigate from the homepage to a specific page on your website. Fewer clicks generally mean better accessibility and higher chances of the page being crawled and ranked by search engines. |
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Anchor Text
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Anchor text is the visible, clickable text in a hyperlink, often highlighted and underlined. In older versions of HTML, it was referred to as the 'a element' or <a>. Anchor text helps users and search engines understand the context of the linked page. |
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Backlink
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A backlink is a link from one website to another, often used to reference content or provide additional information. For example, blogs often include backlinks to products they review. |
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Bounce Rate
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Bounce rate is the percentage of website visitors who leave without visiting another page on your site. While Google claims this is not a direct ranking factor, it is still a useful metric for understanding user engagement. |
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Alt tags
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Alt tags are 'alternative' text for images or visual elements on a web page. They provide a description of the image if it doesn’t display properly and inform search engines about the content of the image, ensuring it is relevant to the page's content. |
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HTML
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HTML (sometimes referred to as simply "markup") stands for "Hypertext Markup Language," the standard language for creating web pages and web applications. |
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Crawler
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A crawler is a program used by search engines to visit and index webpages. These bots collect information and update the search engine’s index to reflect the latest content. |
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