Revitalising MEPS International's Brand

MEPS International Ltd is a leading steel market analysis company, specialising in independently researched global steel prices, indices, and forecasts.

MEPS International Ltd is a leading steel market analysis company specialising in independently researched global steel prices, indices, and forecasts.

They were looking for a branding agency they could entrust with updating their company branding, to provide a more modern, clean, and digital look to the company’s persona. This included creating a new set of brand guidelines, logo/emblem, brand elements, and all marketing material.

Discovery

Our first step of this brand creation was to carry out a discovery consultation session with key personnel from MEPS International. Within this session, we were able to conduct a deep dive into the client’s aims and objectives and gain a deep understanding of the current target audiences and markets, future audiences, competitors, the wider industry landscape, and current and future business plans and objectives.

What we did

After the discovery, we planned the update of the brand guidelines and logo/emblem. We worked closely with MEPS International to develop a logo that effectively captured the essence of the future-focused business and would work effectively across all marketing platforms. This resulted in a memorable and meaningful logo.

Once we had signed off on the logo and brand guidelines, our brand strategists could create a range of marketing collateral such as exhibition graphics, business cards, social media graphics, etc. We have had regular meetings with the client virtually and in person to ensure everything was on track and to ensure they were kept informed and included throughout the whole process.

This comprehensive rebrand project has successfully transformed MEPS International’s image to reflect their innovative offerings accurately. By modernising their visual identity and aligning it with their core values, they are now confident in enhancing their market positioning, engaging more effectively with customers, and driving business growth in a competitive industry.

The project showcased the power of strategic branding in shaping customer perceptions and establishing a strong market presence.

To discuss a branding project, contact our brand creation agency today.