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Brand Alignment is a Hit on and Offline

Business is now portrayed accurately with new collateral and website

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The Challenge

Market leader Unify Business Solutions specialise in innovative custodial technology and business IT solutions.

They have grown over the years and over time, found their existing printed and web assets were outdated and failed to portray the business as accurately as they could do.

So the challenge for Hydra Creative was to update, streamline and bring together these assets as one highly effective tool. To unify them, if you will.

As well as this, a new website was required for the Chesterfield based firm.

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In Print and Online 

When it comes to marketing, print is far from over.

Having professional and eye-catching business stationery and graphics in your office for visitors makes a real difference to the backdrop when talking to clients or potential clients.

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Our Bespoke Solution 

For Unify Business Solutions we took a two-pronged approach to the challenge.

First, our team created a new suite of business stationery, right from brochures to inserts.

We also designed a full visual timeline of the company’s history, charting its progression from 2003 to the present time. This was printed and proudly displayed in their boardroom to showcase Unify’s milestones and successes to prospective customers.

The new website we created for Unify Business Solutions brought together their brand visually and also increased ease of navigation for visitors.

This was achieved by instantly directing their two main customer audiences from the homepage to the services they required, whether that was innovative custodial technology or business telecoms and solutions. 

On the website you will also see a timeline page, mirroring the print graphic we’d created. 

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The Impact 

Our approach left Unify Business Solutions with a brand that was a true representation of their ethos, heritage and how they wished to be perceived.

They now have a strong and consistent identity across both print and digital assets.

Experts at Hydra also developed consistent, flexible web page templates for the new website, so that in future Unify could add their own updates with ease.

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"We approached Hydra to help us rebrand, as our existing Unify brand was not only outdated but it didn't reflect our company ethos. Working closely with Hydra, we were able to develop a brand that was not only in-keeping with our heritage, but provided a true representation of how we wish to be perceived by our existing customers and prospective clientele. Within six months we had a fantastic looking website, marketing collateral and internal office signage. It truly has been great working with Hydra, who were able to take vague briefs and turn them into creative and impactful design concepts. Thank you!"- Marketing Manager, Unify Business Solutions

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