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Tailored approach leads to increased online visibility
Paid traffic YoY
User engagement
New users
Total campaign clicks YoY
Independent estate agency MorfittSmith offers expert advice across sales, lettings and new homes in Sheffield, South Yorkshire. They wanted to increase brand awareness to move in new clients across the full spectrum of house hunters, as well as landlords looking for a full property management service. That’s where our SEO marketing experts at Hydra Creative held the key to success.
Pay-per-click (PPC) campaigns are an advertising model used to drive traffic to business websites. We ran two PPC campaigns for MorfittSmith. One had the aim of increasing enquiries from those looking to sell their home in Sheffield, which we achieved by encouraging vendors to book in for valuations on their homes.
The second campaign was to promote the property management services at MorfittSmith to landlords who may be looking for such services.
We ran both campaigns using a tailored approach which increased online visibility for local relevant searches, gave MorfittSmith an edge against competitors, and increased brand awareness on relevant websites.
The engagement goals for this project included driving new local, relevant and targeted traffic to the estate agent’s website. And the results were outstanding.
Paid traffic year on year was up 322% at MorfittSmith, with user engagement rising an incredible 568%.
The number of new users soared by 408%, and in total campaign, clicks were up Year on Year by 222%.
Overall, the profile of this independent estate agency was raised - right above the rooftops.
The get in touch, and lets get started today!
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