Digital Strategy Powers Growth for Engineering Innovators

William Cook required a long-term digital partner to modernise their public presence, reinforce their brand identity, and streamline internal workflows. Their previous digital infrastructure didn’t fully reflect the company’s scale or global reputation and lacked the flexibility needed to support marketing, recruitment, and operations effectively.

Internally, quality control processes, particularly in Non-Destructive Testing (NDT), relied on manual data entry and inconsistent reporting methods. This limited operational efficiency and introduced unnecessary risk. The company also needed a single partner to manage creative production, exhibition materials, and digital marketing, removing the need to brief multiple agencies and allowing for greater brand consistency across all touchpoints.

Hydra Creative delivered a comprehensive digital solution covering brand, web, systems, and marketing.

We began by redesigning and rebuilding the corporate website, presenting a modern, confident digital identity grounded in William Cook’s heritage. Using clean design, improved UX, and a mobile-first approach, the site now communicates capability, scale, and specialist expertise to a global audience.

In tandem, we evolved the Group’s visual identity, refining the logos, colour palette, and typography to create a consistent, high-spec look across digital and print. The refreshed brand balances engineering authority with accessibility, strengthening recognition without abandoning tradition.

To support quality assurance, we developed a fully bespoke Non-Destructive Testing (NDT) platform. Designed around William Cook’s specific internal processes, the platform replaced manual documentation with a digital-first system. Engineers can now capture, submit, and track test data in real time, reducing administrative burden and improving reporting accuracy across all sites.

In addition to digital transformation, we manage the company’s international exhibition presence, delivering large-scale stands and shell schemes that reflect the updated brand. These are supported by corporate brochures, business cards, and sales documents, all produced on-brand and on-demand by our creative team.

We also oversee William Cook’s ongoing digital marketing and SEO strategy, ensuring the business is visible to global buyers, procurement specialists, and strategic partners. Our support includes content optimisation, analytics reporting, and technical site performance monitoring.

As a long-standing retainer client, William Cook benefits from a responsive, full-service creative and digital team always on hand, without the delays or overhead of briefing multiple suppliers. Our on-tap model allows them to rapidly access the right skill sets when they need them, whether that’s strategic consultancy, new creative assets, campaign design, or bespoke technical development.

This flexibility has proven invaluable across departments, from marketing and business development to engineering and operations. Our team responds quickly to evolving needs, producing everything from new trade show materials and pitch decks to additions and refinements within internal systems.

Because we know the brand inside and out, we’re able to act quickly and consistently, maintaining quality while reducing turnaround times. Regular catch-ups keep us aligned with business objectives, while proactive recommendations ensure William Cook stays ahead of the curve, whether that means exploring new technologies, identifying SEO opportunities, or improving usability across digital touchpoints.

We continue to expand the functionality of the bespoke NDT platform in response to operational needs. Likewise, new branded assets are regularly developed and deployed across exhibitions, corporate literature, and technical documentation to maintain a strong, unified presence.

This on-demand partnership model ensures William Cook Group is always equipped to adapt, communicate, and grow, backed by a team that understands their business and delivers with consistency and speed.