We talked through different solutions with Thornberry – ideas included having a prominent 'Donate Now' prompt throughout the site and an active events calendar. Both focused on the main aims posed, encouraging user-interaction.

We concentrated on making the adoption page a core part of the website. For Thornberry to fully utilise this area of the site, we suggested integrating the charity's existing third-party adoption management software into the new website, to ensure that all new animals available for adoption were promptly uploaded to the webpage, giving them a better chance of finding a new home. To do this, clear sections dedicated to each category of animal needed to be set out, for simplicity and ease.

We built a secure, bespoke CMS (Content Management System) which was structured around an agreed design. Prior to the launch, we provided full training to Thornberry's team, to ensure they would be fully confident using the new system, which was designed with ease of use at its core.

The new website was thoroughly tested, with a focus on performance quality, including speed, mobile, cross browser and security tests, all to ensure the smooth running of the site, as well as an excellent user experience. SEO was also of great importance. High visibility is vital in the current digital age, when each website is experiencing heightened competition. Therefore, we looked at ways to make Thornberry's webpages as optimised as possible.