Educating the Nation with an Industry-Leading Comparison Site

The key challenge was developing a robust website capable of handling detailed financial product comparisons using complex calculators that operate smoothly in the background. The goal was to ensure the experience remained quick, accurate, and reliable for every visitor.

In addition to the technical build, MustCompare needed engaging, clear content to educate users and support search performance - while maintaining trust by reinforcing their promise of a data-free service.

Hydra Creative began the project with in-depth meetings and a detailed technical discovery phase to fully understand the scope and requirements. We brought together senior team members from across all departments to brainstorm solutions, ensuring the final product met the brief and appealed to MustCompare’s target audience.

Alongside the bespoke website development and the complex back-end calculators, our in-house copywriters provided a full content writing service - delivering clear, trustworthy content that positioned MustCompare as a transparent, user-first comparison site.

SEO Campaign
After launch, we partnered with MustCompare’s internal marketing team to deliver an effective SEO campaign focused on boosting search rankings and improving Domain Authority. Weekly conference calls ensured consistent collaboration and aligned efforts.

We continuously refined our SEO strategy to adapt to developments in the financial industry, while the core focus remained on delivering high-quality, relevant internal and external content. Six months post-launch, the site ranked for over 650 keywords - helping MustCompare build visibility and trust with its growing audience.

MustCompare’s bespoke website and supporting SEO campaign have successfully positioned the company as an industry leader in ethical comparison services. The technically robust calculators deliver fast, accurate results while protecting user privacy - fulfilling the promise of no personal data collection.

The ongoing SEO work, combined with strong content, helped MustCompare achieve impressive search growth and domain strength in its early months - putting the brand firmly in front of its audience.