Andy’s Man Club runs a hundred free support groups across the UK with the aim of reducing the suicide rate in men.
The charity needed to raise its profile to encourage more men to attend these groups and share issues in a non-judgemental environment. They wanted to do this through captivating video content to promote a sponsored football match held on World Suicide Prevention Day, between Altrincham FC and Wealdstone FC. The videos also needed to explain what the charity was all about, and the benefits support sessions can have.
And they needed to do it in just 48 hours…