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A Global Approach to Google Ads and SEO

SEO and Google Ads campaign


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The Brief

CBF Powder Coating specialise in alloy wheel refurbishment, industrial powder coating and shot blasting.

After the successful launch of their website, they wanted to drive visitors to it using ongoing SEO and Pay-Per-Click campaigns.

Whilst the site was in its pre-launch state, we conducted extensive research to enable us to execute successful digital marketing campaigns once the website was launched.

We created multiple ads for the same service to test which ones got the highest click-throughs. This ensured we were writing relevant, effective adverts for the target audience.

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SEO Tactics

We looked at the user journey within the website and what techniques could maximise conversions from site visitors.

We advised creating a bank of informative, exciting content and fully optimised elements of the website, such as page titles, meta-data, and image-alt tags.

Since the website launched, we have steadily increased the budget, which has increased site visitors to the website.

Revising the user journey and fully optimising the site drives these visitors to the enquiry page, which has given CBF a surge in relevant, valuable leads.

Are you looking to boost your online presence and visibility? Our SEO web designers at our full-service digital web agency can build digital solutions for your business. Get in touch with our team today for advice.

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