We designed the website to be easy to navigate and interact with, across desktop and mobile devices. The site allows Aston & Woods to showcase their product ranges, as well as their expert service offering. And to reflect their positioning as eyecare experts, the website also features a knowledge bank with information about common eye issues such as cataracts. Visitors can even book their appointments through the site, selecting their preferred type of service, date and time.
With the nature of their business, we knew that some of their prospective clients may not have the best eyesight, so we incorporated a nifty feature allowing visitors to easily increase the size of the text on the website.
To help attract new customers to their Fitzrovia store, we focused on in-depth keyword analysis, specifically considering individuals in Central London and what they would search for online. This was especially important, as their products are only sold in-store and not online.
We also carefully crafted the content and metadata on the new website to ensure it accurately informed users of the content for each page. We also optimised the content and relevant search engine titles and descriptions with keywords to attract the desired target audience.
Our SEO strategy saw immediate results. With Aston & Woods' online goal conversions, including enquiry form submissions, phone calls and emails, all rocketing with an overall rise of over 200%.
Analytics show that, not only are the same users returning to the site, but there’s also been a noticeable rise in potential new customers finding the site.
Our keyword strategy brought the desired results, with organic search results showing that Aston & Woods online visibility grew by over 12% in their first month.