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Spectacle of Success for Luxury Opticians

Creating and launching a new brand of high-end opticians in a competitive marketplace


Goal conversions



Organic search



New users

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The Brief

Based in the vibrant heart of Central London, on Tottenham Court Road, Aston & Woods is a new, independent optician combining high-end fashion with optical expertise. They offer a range of high-end luxury branded eyewear, premium eye tests, and ongoing eye care to provide customers with the ultimate eye-care experience.

Aston & Woods approached us to develop their brand, website, and a suite of marketing materials to support their launch. They required a strong, premium brand that would reflect their values and high-quality service. The brand would need to stand out in a fiercely competitive marketplace and help to attract a new customer base.

Aston & Woods wanted the website to promote their brand and target key demographics who were local to their store on Tottenham Court Road, as well as utilising search engine optimisation post-launch. The main objectives were to build up strong search engine rankings, generate webpage traffic and raise enquiries through the website – with the ultimate goal of increasing sales and revenue.

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The Brand

Following an intensive discovery session with Aston & Woods, where we really got to know them and their ambitions, we set about creating their new brand.

The client was keen to cleverly and subtly incorporate glasses into their new identity. Our expert brand strategists sketched various logo options before developing and refining their preferred design. The final design agreed upon consists of the whole logo incorporating the eyeglasses and the eyeglasses element as an additional icon that could be used alone where required. Striking used alone, the icon further enhances the message of Aston & Woods.


The glasses icon in the final logo provides a useful brand asset that can be used across their different marketing materials, such as signage and packaging, helping to build a strong and consistent identity. The branding is true to the original brief and effectively demonstrates the brand's progression from initial sketches to a finished, polished logo.


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New Website

Our website designers designed the website to be easy to navigate and interact with across desktop and mobile devices. The site allows Aston & Woods to showcase their product ranges and expert service offering. The website also features a knowledge bank with information about common eye issues such as cataracts to reflect their positioning as eyecare experts. Visitors can even book their appointments through the site, selecting their preferred type of service, date, and time.

With the nature of their business, we knew that some of their prospective clients may not have the best eyesight, so we incorporated a nifty feature, allowing visitors to easily increase the text size on the website.

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SEO Results

To help attract new customers to their Fitzrovia store, we focused on in-depth keyword analysis, specifically considering individuals in Central London and what they would search for online. This was especially important, as their products are only sold in-store and not online.

We also carefully crafted the content and metadata on the new website to ensure it accurately informed users of the content for each page. We also optimised the content and relevant search engine titles and descriptions with keywords to attract the desired target audience.

Our SEO strategy saw immediate results. With Aston & Woods' online goal conversions, including enquiry form submissions, phone calls and emails, all rocketing with an overall rise of over 200%.

Analytics show that not only are the same users returning to the site but there’s also been a noticeable rise in potential new customers finding the site.

Our keyword strategy brought the desired results, with organic search results showing that Aston & Woods’ online visibility grew by over 12% in their first month.

For help launching a new brand, contact our brand creation agency today.

"I can highly recommend Hydra to anyone, we have been using them since they started and as they have grown they have always exceeded our expectations. A pleasure to work with." - Keval, Aston & Woods

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