Solutions 4 Cleaning
Ongoing SEO & Google AdWords

The Brief

Solutions 4 Cleaning provide corporate cleaning services throughout South Yorkshire. They wanted to raise awareness of their brand and increase customer enquiries through their website.

Ongoing SEO & Google AdWords

Tactics

To raise awareness and increase website traffic, we began a Pay-Per-Click search engine optimisation campaign. We structured the account to include several campaigns around the key services which Solutions 4 Cleaning offer. For the first few months of the campaign, we carried out testing to ensure that the ads were targeting relevant traffic. This is one of the main advantages of PPC – we can monitor what works and utilise the information gathered to increase conversions. We retargeted to the optimum target market for Solutions 4 Cleaning – focusing on the people most likely to fulfil conversion targets.


Using SEO, we optimised the website for the same keywords that are used within the PPC campaigns and streamlined the user-journey. The aim was to increase enquiries coming through the website. Search engine optimisation is vital in improving your business' online visibility – search engines take into account every little detail of your site, from text content to metadata when ranking it against competitor sites. If your website doesn't meet the right standard then it will not have a strong presence online on search engines – consequently, greatly decreasing your chance of being found by your right audience and subsequently negatively impacting on your conversion rate.

Results

Solutions 4 Cleaning have enjoyed great success through their new search engine optimisation campaign. There has been a 75.99% increase in organic search traffic to the website to March 2017 compared to March 2016. Enquiries through the website have increased by 92.31% in March 2017 compared to March 2016.

+30.58% Website Traffic YoY
+34.89% Individual Users YoY
+15.08% Page Views YoY
Client Portal.