Launch Event

The Challenge

We were approached by premium pet brand RoverNighter to film the launch event of their exciting new product - a travel bag specifically designed for dogs. 

Designed to hold everything a dog would need for an overnight stay, it even unzips to extend into a dog bed. All features are designed to provide optimum comfort and peace of mind when travelling with your dog, taking the hassle out of those short, or extended, trips away from home with man's best friend.  

The primary objective of the launch event and video was to encourage brand awareness and to have something that would be shareable on social media.


The video needed to highlight the key features of the RoverNighter, its functionality and the CEO's initial ideas that lead to its design and creation.

The finished video perfectly showcases the handy features of the new dog travel bag.  We took care to ensure that the video is both succinct and inviting in order to raise the profile of the RoverNighter. The result is a launch video that is engaging, shareable and informative.

Special Considerations

The launch event video was produced alongside a RoverNighter promotional video, also shot by our team. The video was created to tell the story behind the RoverNighter, as well as showcase the many invaluable features of the new product.  

The launch event video is highly shareable, which is perfect for social media, great for boosting awareness, and is both light-hearted and concise to achieve maximum engagement. 


Take a look at the completed video, below.

The Final Result

Client Portal.