Web Design, Branding, Video & Digital Marketing Sheffield - Image supporting the Enterprising Young People branding

Enterprising Young People branding

Enterprising Young People is part of Barnsley Council’s scheme to help young people aged 14-24 to set up their own businesses. The brief was for the branding to be engaging, appealing to the target audience, as well as fresh and modern. It was crucial to get the design right, as it was intended to be used in a variety of ways to promote the initiative.

Barnsley Council

Web Design, Branding, Video & Digital Marketing Sheffield - Feature image for Enterprising Young People branding

The dedication of Enterprising Young People to encourage collaboration and communication between the young people it helps made us think of bees in a hive, and the strength of the hexagonal honeycomb that supports the hive to thrive. Our research into the target audience also helped us to understand what is appealing to young people, to ensure that the design is relevant.

We were also required to create a set of characters that would fit in with the theme of idea generation and business development for young people, as well as complimenting the newly created brand.

As well as the branding and character design, we were also tasked with designing flyers, magazine adverts and pull up banners, to be used in a variety of different settings, all of which had to complement the branding and enhance the positive message. The logo also featured on a variety of other promotional materials.

What We Do
Web Design & Development
Graphics & Branding
Digital Marketing
Video & Multimedia
client portal
request a quote
Explore Hydra
client portal
request a quote