Brighter Futures Foster Care
Bespoke Website Design & Development

The Brief

Brighter Futures are dedicated to supporting prospective and current foster carers, by giving advice, putting on family and training events and writing blogs based around foster caring.

We were asked to create a new website to reflect the core company values. The design needed to be, bright, colourful, friendly and approachable, whilst maintaining a professional and informative image.

The client felt that they may also require a rebrand, due to the existing logo looking dull and outdated, but were concerned about the impact this may have on the visibility of the agency.

Bespoke Website Design & Development

Requirements

It was crucial that the website would be easy to navigate through, with simple calls to action on each page, to enhance the user journey and attract the target audience.

A key website requirement was an easy to manage blog, where latest news stories, upcoming events and advice could be posted for site-users to access easily.

Bespoke Website Design & Development

What We Did

After consultation, we recommended that instead of a full rebrand, we would tweak the colours of the existing logo, so that they would be warmer, and thus, more inviting and in-keeping with the ethos of the company. We kept the website design consistent with the updated branding, by creating a light and stylish design which incorporated the refreshed brand colours.

We created a bespoke CMS which enables admin to easily update and maintain the website, blog and content. To enhance interaction between the site and visitors, we integrated a social wall, which shows the latest social media posts and encourages site-users to engage via social media.

Client Portal.