The Challenge
TravelMaster needed a high-quality video that would help reposition the brand in the minds of their audience. They wanted to highlight the affordability of their tickets in South Yorkshire, and also demonstrate the cost-effectiveness of their products when compared to typical household expenses. At the same time, the video had to align with their broader branding strategy, which was focused on presenting the company as a sleek, modern and technology-led organisation.
The video needed to work across multiple social platforms, appeal to a broad audience, and communicate value in a compelling and digestible way. The challenge was to create something visually engaging that delivered all of this while remaining true to the client’s brief.
What We Did
Working closely with TravelMaster, we took the time to explore and refine the requirements of the brief. Our creative team built a video storyboard that incorporated their new brand colours and identity, using clean motion graphics and animation to create a dynamic and visually consistent piece. We combined this with carefully selected high-quality stock imagery and video clips that would connect with the audience and help reinforce the everyday relevance of the message.
Our digital marketing team worked alongside the video team to develop the messaging. While TravelMaster provided the key price comparisons and intended messaging, it was our job to turn this into clear, audience-friendly copy that would connect emotionally and practically with viewers. We carried out audience research and applied insights to the scripting process, ensuring that the tone and language would resonate across demographics.
Throughout production, we ensured the client was fully involved in key stages, from storyboard sign-off to final edits. The result was a video that hit the mark creatively and strategically, helping TravelMaster modernise their digital presence and communicate their value in a clear and effective way.
The Result
The video proved highly successful, gaining over 90,000 views across platforms, including 18,500 on YouTube and more than 1,500 on Facebook, immediately after launch. Engagement was strong, with numerous positive comments and shares. Viewers responded well to the clean visual style and the simple but effective comparisons, which highlighted just how affordable TravelMaster’s ticketing options are in relation to everyday spending.
More importantly, the campaign helped position TravelMaster as a modern and digitally savvy provider, supporting their broader objectives of increasing brand awareness and engagement across social media. The client was delighted with the result, and off the back of the campaign’s success, Hydra Creative was asked to produce additional content to support future promotional activity, helping to bring clarity, creativity and strategy to their communications.
“Hydra Creative provided quality work, that was delivered locally to us. They are a skilful and innovative team that helped realise a new and modern visual style for our promotional materials.” - Matt Smallwood, Managing Director of South Yorkshire TravelMaster
Awards & Accreditations
Recognition
