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A Unique Video For a Unique Service

Effective promotional video for national fitness coach platform


Views on Instagram within 24 hours

The Brief

Coaching Practice is the UK’s number one evidence-based coaching company, using online mentorship to achieve client results. Coaching Practice was looking for a  video production company that could create a high-impact and engaging promotional video to increase awareness of the key services they offer to their clients. It was key that the video be visually eye-catching and clearly show each of the five key stages of the Coaching Practice service.


The main purpose of the video was to show that there was no other business offering what Coaching Practice offered to their customers. Like the business, the video needed to be unique and sell the services they offer to their target audience.

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Large Right Image large supporting image

Filming Process

During the pre-production process, we worked collaboratively with Coaching Practice to develop the structure for this promotional video. We gathered visual references to present to the client to determine the style they wanted their video to have. Once the style was agreed upon, we developed a written treatment that gave a detailed narrative of the action and shots we would capture on the filming day.

To ensure maximum reach and promote brand awareness, we wanted to ensure the video would be well-suited to all social media channels. To this end, we broke up the entire video and made five separate segments to promote each key service.

Before the day of filming, the video team scouted the location to get a better sense of the space and to find the best shots. The client was extremely happy with how smoothly the day ran, which was the result of creating a detailed plan and schedule.

Once we had completed filming, we moved straight onto the editing, where we collated the best shots and put together a dynamic sequence of footage and animated typography to break up each of the key stages and highlight the key messaging. We also ensured that the branding of Coaching Practice was prominent throughout the video.

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Full Image small supporting image

The Outcome

We created an exciting and impactful video that demonstrated the five key areas of the Coaching Practice service. Working with the team at Coaching Practice to deliver the results they were looking for was an absolute pleasure. Since its launch, the video has had over 500 views on Instagram, the client’s main platform for video content.

Whether you're launching a new product to market or wanting to push your existing offering, we can help with your next promotional video project.

Get in touch with our videography team to discuss your project today.


"Working with Hydra Creative will be one of the best decisions you could make for your business."- Ben Hawksworth, Coaching Practice

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