What is a Vertical Video?
Vertical video refers to a video format where the aspect ratio (the proportion of the width to the height) of the video is taller than it is wide. This format is typically used for videos that are shot with the intention to be consumed on mobile devices, as it is optimised for the vertical scrolling behaviour that is common on smartphones. Vertical videos are used commonly for social media platforms such as TikTok, Instagram, and Snapchat.
Brands that are using Vertical Video to market their business
Businesses are using vertical video to market themselves because it is well-suited to the way people consume video content on mobile devices. Vertical videos increase engagement as users will like, comment and share them across various platforms extending your business reach.
A good example of a well known brand using vertical video is National Geographic, who use their Instagram Reels to let it’s followers experience the world up close and personal. Not only do they take you on adventures, but they also introduce you to different animals.
Additionally, vertical videos take up more screen space on mobile, making them more eye-catching and attention-grabbing. They are well-suited to social media platforms, which are increasingly used as a primary means of video content distribution by businesses all over the world trying to sell their products or services. Many social media platforms such as TikTok, Instagram and Snapchat are optimized for vertical videos, making them more engaging for users.