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Brand promotion through video

Creating an engaging promotional video for Alison Edgar


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The Brief

A woman of many talents, Alison Edgar is a thought leader, motivational speaker, author, and award-winning entrepreneur. Dubbed 'The Entrepreneur's Godmother', Alison lives by the words 'If you don't sell you don't have a business. But, if you can sell, you can do anything.'

Alison wanted a promotional showreel video highlighting her genuine enthusiasm for her craft and showcasing how audience involvement is a fundamental part of her talks.

We travelled to The London Business Show to film Alison's public speaking, capturing her interacting with her audience whilst discussing “the secrets of successful sales”. With the presentation just 40 minutes long and the filming taking place over one day, we had to ensure we recorded all the footage we needed within the limited time frame.


The Solution


The promotional video we produced compiled various short, snappy clips featuring Alison engaging with many people who had come to see her, demonstrating her passion for her work. Our video production team produced and edited the video within a week, so it could be publicised when it was still fresh in people's minds.

The video gives people who couldn't attend the exhibition a way of providing feedback or enquiring online. The film is now featured prominently on the homepage of Alison’s website, as you can see here.

To discuss a video project, get in touch with our video production agency today.

"We met the Hydra team at The Business Show in 2018. Hydra Creative have now produced two FANTASTIC showreels for me to help showcase my brand. They've helped me to nail my brand and messaging in a way in which I hadn't even thought of myself, they just get it! Nothing is too much trouble for Hydra and I can't thank the team enough. Would thoroughly recommend to anybody looking to nail their message via video to elevate their brand. Superb!" - Alison Edgar, Sales Coaching and Solutions Ltd

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