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Enhancing Customer Engagement through Video

Creating explainer videos for UK weighbridge experts

The Brief

Weightron Bilanciai has been designing and supplying weighbridges, weighing software, process weighing systems, weight instrumentation, liquid filling systems and industrial weighing equipment for over 35 years. 

Weightron is a brand partner with Sheffield FC. Since Hydra Creative became a partner of ‘The World’s First Football Club’ in 2021, we were also matched through a mutual partnership. We began discussing how we could contribute with our video production services.

They were looking for a video production company to create a series of explainer videos to showcase how their Itemised Waste Management systems works, and the benefits customers can gain from investing in this product. The first area they wanted us to work on was updating the current Itemised Waste Management (IWM) video on the website. The second area would be creating three industry-specific videos to show how the IWM works in different sectors.

The Approach

We worked collaboratively with Weightron Bilanciai during the pre-production process to brainstorm how the videos would look. After several meetings, both the client and Hydra decided that we should use a mixture of live action footage and 2D animation to showcase how the iWM systems work and why it can benefit a variety of industries.

From here, we built up detailed storyboards for each video, in which we designed illustrated assets for the 2D animation sections. After a few revisions, we settled on the final storyboards and were ready to schedule a date for filming the live-action footage.

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The Production

Our video production team filmed over one day at their factory based in Chesterfield. We captured all the required footage for the four videos. We brought two cameras to capture multiple angles and smooth tracking shots to create a dynamic sequence of shots for the post-production stage. We also used our GoPro camera to capture some alternative point-of-view shots to add another element to the videos.

Once we had completed filming, we moved straight to the editing and animations, where we collated the best shots and put together a structured sequence of footage that followed the process from start to end.

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The Result

We created informative and professional-looking video content for the client, which is now used on their website on the Itemised Waste Management product pages. We enjoyed working on these videos, and the client was delighted with the final result.

We have continued to help Weightron Bilanciai in other ways, as they recently commissioned us to help design new datasheets for their other products. 

If you are looking for video production services to alter your approach to showcasing your brand, we can help you. Get in touch with our team to discuss your video project today.

“Like - The staff! Knowledgeable, experienced & very easy to communicate with. Dislike - nothing to dislike."
- Nick Burley, Sales and Marketing Director

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