We built a bespoke content management system (CMS) with different user levels, to allow the Carley Consult team to add bids, update content and output reports on visitor interaction. This allows Carley Consult to generate and send out relevant remarketing emails, based on what the user has viewed.
The CMS is simple and easy for the team to use, and because it’s completely bespoke, it doesn’t include any unnecessary features or plug-ins which could potentially bulk and slow the site.
On Carley Consult’s previous website, the process for managing and uploading the latest bids to the Tender Tracker was very time-consuming and convoluted, requiring the team to manually move bids from one spreadsheet to another as they passed from new, to current or historic. So, we set about finding a more streamlined way for the team to keep the tracker updated. We created a bulk uploader function, so the team only has to update one spreadsheet, and the system automatically updates and moves the bids into the relevant sections on the website.
We also made it much easier and simpler for the team to create their bi-weekly Tender Tracker email alerts, by creating a function to output the latest tender information in HTML format, directly from the website CMS. The team can then paste this HTML code straight into their email marketing platform. These improvements to how the Tender Tracker is managed have not only greatly reduced the potential for human error, but are also much more efficient, saving the team a lot of time each week.