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Creating a Winning System

New website and SEO


Of users are new


Increase in users


Increase in sessions


Decrease in bounce rate

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Carley Consult are a multi-award-winning consultancy, offering specialist bid-writing services, training and resources to help their clients secure new public service contracts.

In order to grow their client base and expand into new sectors, Carley Consult required a new and improved website which would be measurably more effective in attracting and capturing sales leads than their existing website.

Website Design

Following an intensive discovery session, where we really delved into Carley Consult’s aims, target audiences and requirements for the new website, we set about creating a detailed site map. Our UX designers gave consideration to the user journey and experience and created a clear and simple navigation and page structure, which would make it easy for potential clients to find out more about the services that Carley Consult offer, along with clear reasons as to why to use them.

To further improve the user journey, we established a clear ‘who’, ‘what’, ‘why’ and ‘how’ approach throughout. Each page also included clear and strong call to actions to encourage clients to register for the tracker, book an appointment, and find out more. The site also features a prominent ‘How to buy’ section to explain to potential customers how the bid writing process works and what to expect.

To help position Carley Consult as thought leaders, there is also an easy-to-find and searchable Latest News section, with latest articles, events and news stories.

Website Functionality

As part of the lead generation focus, the website needed to integrate with SalesForce and their email marketing platform, to allow Carley Consult to manage the Tender Tracker bid alerts and other communications. To make it easier for prospective clients to make an initial enquiry, we also integrated a ‘book an appointment’ system, which connects to Carley Consult’s Outlook calendars.

We included strong, clear calls to actions throughout the site to encourage new clients to register for the tracker to see the latest bids, and in doing so, helping to capture those all-important new leads. Once logged in to the Tender Tracker, the user has access to a dashboard, with the latest bids, news and resources relevant to their individual preferences. The site also includes a clear resource area, which the team can continue to build and expand over time as they create new materials

The new website has been designed to be mobile-first, and it is fully responsive, to ensure all clients can successfully navigate the site, regardless of device or browser. In order to provide a positive user experience and reduce bounce rate, site speed was a key consideration, and through careful optimisation the new site has a load speed of 95 on desktop and 73 on mobile (via Google Site Speed).

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Bespoke CMS

We built a bespoke content management system (CMS) with different user levels, to allow the Carley Consult team to add bids, update content and output reports on visitor interaction. This allows Carley Consult to generate and send out relevant remarketing emails, based on what the user has viewed.

The CMS is simple and easy for the team to use, and because it’s completely bespoke, it doesn’t include any unnecessary features or plug-ins which could potentially bulk and slow the site.

On Carley Consult’s previous website, the process for managing and uploading the latest bids to the Tender Tracker was very time-consuming and convoluted, requiring the team to manually move bids from one spreadsheet to another as they passed from new, to current or historic. So, we set about finding a more streamlined way for the team to keep the tracker updated. We created a bulk uploader function, so the team only has to update one spreadsheet, and the system automatically updates and moves the bids into the relevant sections on the website.

We also made it much easier and simpler for the team to create their bi-weekly Tender Tracker email alerts, by creating a function to output the latest tender information in HTML format, directly from the website CMS. The team can then paste this HTML code straight into their email marketing platform. These improvements to how the Tender Tracker is managed have not only greatly reduced the potential for human error, but are also much more efficient, saving the team a lot of time each week.

The Results

Initial feedback from the Carley Consult team, and their clients, has been really positive. The team are finding the new CMS and Tender Tracker process much easier to use and we’re excited to see the website grow with them.

From launch and beyond, the site has been worked on by our talented SEO team. Over 25% of all traffic is now from organic rankings, and website traffic is now a massive 80% from new visitors – which gives the opportunity for Carley Consult to massively increase their client base.

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