/ work / work-wise
Capturing the essence of the GUTS Event
Video production for a local charity advocating engineering and manufacturing career pathways
The aim of the Get Up To Speed event (GUTS) is to gather support from local manufacturing and engineering businesses while also serving as an informative tool for students, teachers, and parents about the vast opportunities available to young people for future careers in STEM businesses. We have been filming their events since 2007, with the primary objective to create a visually captivating and informative video that showcases the excitement of the event.
Every year, we have brought something slightly different in how we approach the filming of the event. We now have two videographers on the day so we can cover more ground, and it allows us to get creative with our shots, and also interview a wider range of people at the event. A few weeks prior to the event, we set up a meeting with the organisers to walk around the venue, which is the Magna Science Centre. This allows us to get a good sense of the plan for exhibiting businesses and hands on activities going on each year, so that we can plan the best shots.
To enhance the visual appeal of the video, we integrate drone footage into the finished production. By deploying a drone, we are able to capture the grandeur and scale of both the venue and the event itself. The aerial shots showcase the vastness of the exhibition space, creating a sense of excitement for the event, as well as demonstrating its place in the surrounding environment.
For the latest video, our team incorporated specialised timelapse cameras strategically positioned in the main hall. This allowed us to showcase the bustling activity as students explored exhibition stalls and interacted with the industry professionals. The timelapse footage effectively portrayed the energy and liveliness of the event, further engaging the target audience.
By employing these innovative techniques such as drone footage and timelapse cameras, our team of videographers successfully captured the scale, excitement, and engagement of the event.
The Work-Wise team loved the drone and the timelapse footage, that greatly elevated the promotional video. When it was posted on their social media platforms, they received really positive comments about how good the event looks on the video, demonstrating the effectiveness of a professionally produced video for the marketing of events.
We love working with charitable foundations such as Work-Wise, as we are actively contributing to their mission, and giving back by introducing new generations to these types of career paths. With video now being the most effective way of people getting their information and hearing about events, this is a great medium to show how engaging and fun the event can be.
"It is always a positive experience working with the team at Hydra Creative, they are very professional, focused on customer service and have a very creative team. We have been delighted with the work and videos they have produced for us. They are always a pleasure to work with and are highly recommended. The standard and level of customer service continued to be first class."
- CEO, Work-Wise Foundation