The Challenge
The main aim of the GUTS event is to educate and excite students about the career possibilities available to them in the STEM fields. At the same time, it acts as a platform for local businesses to demonstrate the opportunities within their industries. With thousands of attendees and dozens of exhibitors hosted at Magna Science Adventure Centre, the challenge each year has been to create a visually engaging video that captures both the size and the energy of the event.
To achieve this, we’ve continued to evolve our approach annually. Working closely with the organisers, we conduct pre-event site visits to understand the layout and identify key areas to capture. This preparation allows us to plan shot lists, coordinate interviews, and ensure we don’t miss any of the interactive highlights that make the event so special.
What We Did
Each year, we deploy a professional video production team, which now includes two videographers to maximise coverage of the event. This enables us to capture a wide range of activities, speaker presentations, student interactions, and exhibitor showcases. We also conduct on-site interviews with a variety of stakeholders, including students, business representatives, and organisers, to provide first-hand perspectives and bring authenticity to the final edit.
In recent years, we’ve enhanced the visuals with drone footage to show the scale of the venue and the crowds. Time-lapse cameras have also been integrated into our production setup, offering dynamic sequences of the bustling exhibition halls and demonstrating the volume of engagement throughout the day. Combined with crisp editing and tailored music tracks, the resulting videos are fast-paced, informative, and inspiring.
The Result
The promotional videos created for Work-Wise’s GUTS event have played a key role in the charity’s marketing and awareness efforts. The addition of drone and time-lapse footage has elevated the professionalism of the content, drawing praise on social media from event attendees and partner organisations alike.
These videos don’t just document the event - they capture the energy, ambition, and enthusiasm that the Work-Wise Foundation brings to its mission. By showcasing the event’s scale and impact, the videos help drive further engagement, attract new exhibitors and attendees, and ultimately contribute to the Foundation’s goal of inspiring future generations to pursue careers in engineering and manufacturing.
We’ve built a trusted relationship over the years, with the GUTS event becoming an annual highlight for our video production team. Each year, we aim to push the production further, capturing the evolution of the event and continuing to help Work-Wise raise awareness of their vital mission.
"It is always a positive experience working with the team at Hydra Creative, they are very professional, focused on customer service and have a very creative team. We have been delighted with the work and videos they have produced for us. They are always a pleasure to work with and are highly recommended. The standard and level of customer service continued to be first class."
- CEO, Work-Wise Foundation
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