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westbourne school

Showcasing Westbourne School with an emotive video

2,500+

Views within first week

the brief

We were tasked with creating a promotional video that would portray the school’s key values whilst reinforcing that they are a co-educational institution. The video was to be displayed on the homepage of the school’s website to attract and engage with site visitors.

The idea we went ahead with was the journey of a school girl from her first day at the school to her GCSE results day.

 

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video production

To make the girl at various ages look constant, we asked our actresses to sweep a little bit of hair behind their ear. By doing this, the audience would know that this was the same girl throughout the video. It also created a nice opening and ending to the video that lead and held the narrative throughout the video. To enable the journey through school to appear believable, several students at the school, who looked similar, all of different ages were chosen. To ensure that the actresses appeared consistent we asked each one to simply move their hair behind their ear, which can be seen on the final video.

We were required to include the key departments for the school, which are Art, Drama, Sports and Music. Within the story board process we worked with the school to incorporate these departments successfully. The whole school got involved to make the video a success.

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results

Since the release of this video, we have produced videos for Westbourne School during the pandemic to help them communicate with prospect parents and their children.

 

"We have nothing but praise for Hydra Creative and the way in which they understood and transformed our brief into reality. Full of creative and innovative ideas, the team at Hydra worked closely with us on our new school promotional video, which has been very well received in all areas. They were a pleasure to work with and made the whole process pain free. I will definitely be calling on their services again!" - Angela Bywater, Marketing & Communications Manager at Westbourne School

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