Showcasing Westbourne School with an Emotive Video
We were tasked with creating a promotional video that would portray the school’s key values whilst reinforcing that they are a co-educational institution. The video was to be displayed on the homepage of the school’s website to attract and engage with site visitors.
The idea we went ahead with was the journey of a school girl from her first day at the school to her GCSE results day. To make the girl at various ages look constant, we asked our actresses to sweep a little bit of hair behind their ear. By doing this, the audience would know that this was the same girl throughout the video. It also created a nice opening and ending to the video that lead and held the narrative throughout the video.
To enable the journey through school to appear believable, several students at the school, who looked similar, all of different ages were chosen. To ensure that the actresses appeared consistent we asked each one to simply move their hair behind their ear, which can be seen on the final video. We were required to include the key departments for the school, which are Art, Drama, Sports and Music. Within the story board process we worked with the school to incorporate these departments successfully. The whole school got involved to make the video a success.
Since the release of this video, we have produced videos for Westbourne School during the pandemic to help them communicate with prospect parents and their children.