Compelling brands sell more
A great brand results in trust, engagement and sales. Your brand is not just your company logo, it is so much more than that. It is what makes your business unique: the graphic design imagery, wording and persona that are instantly recognisable to your target audience.
Understand your audience
Creating the right branding is dependent upon a full understanding of your company's aims, motivations and target audience. Therefore, when we are approached to work on your brand, we make sure that we fully understand everything about your business. From your current brand identity to client preferences, the more we understand, the better equipped we are to develop branding that is perfectly tailored for you. We keep you informed every step of the way, sharing concept graphic designs and ideas as part of the design process.
A strong, relevant brand identity
We are thorough in our approach to developing branding that is truly representative. We undertake comprehensive background research during the initial stages, including looking at your competitors, identifying key industry trends and analysing your target audience. We use these assessments to inform and structure your branding design, ensuring that the final outcome is a strong, relevant brand identity that is right for your business, and fits with your loyal customers’ perception of you. The branding that our expert design team develops helps to drive your business forward, simply by encouraging customer loyalty and brand recognition.
Ensuring brand continuity
To complement and protect the integrity of your brand, we can create brand guidelines - a documented and illustrated set of rules to set down how your logo should look, the precise fonts used, and branding colours. This document ensures your message and tone is always clear. It’s a great piece of marketing collateral to have for new starters and established businesses alike.
Have a look at our portfolio below and if you like what you see – get in touch.