The Challenge
ProDental CPD's original online system could no longer efficiently manage their growing user base and expanding content portfolio. Users faced navigational challenges, and administrative processes were cumbersome. The existing platform lacked scalability and flexibility, hindering potential growth and limiting opportunities to expand into new markets or effectively support diverse user groups.
Our primary objective was clear: deliver a modern, user-centric platform with seamless navigation, intuitive UX/UI design, efficient administrative automation, and robust scalability to support future growth.
What We Did
Bespoke System Development
We developed a personalised online system enabling dental professionals to manage their educational journeys efficiently. Each user receives a secure, personalised account for streamlined course purchasing, progress tracking, and access.
To accommodate varied user needs, a flexible tiered membership system was implemented:
Individual Subscription
Unlimited CPD course access, ideal for individual dental professionals.
Practice Subscription
Comprehensive access tailored for dental practices with five or more team members.
Corporate Subscription
Custom pricing designed for large dental corporates with 50+ employees.
Free Access
Limited access for individual dental professionals, with optional purchases for additional CPD courses.
UX and UI Optimisation
Our UX/UI specialists conducted extensive user research among dental professionals to understand user requirements and pain points. We then mapped user journeys, created wireframes, and rigorously tested interactive prototypes. The final design significantly enhanced clarity, navigation ease, accessibility, and overall interactivity, creating a more engaging and efficient learning environment.
Cloud Software and Video Integration
Our development team integrated a robust cloud-based video hosting solution, facilitating live webinar attendance directly within the platform. This allowed real-time interactive learning and immediate awarding of CPD credits. The advanced cloud-based system ensured performance scalability, improved speed, and usability, even with increased demand. Features including automatic certificate generation, real-time CPD tracking, and detailed reporting streamlined administrative processes and boosted operational efficiency.
The Result
The newly redeveloped ProDental CPD platform significantly enhanced user engagement and overall business performance. Key metrics improved substantially, including:
- 102.72% increase in sessions year-on-year.
- 109.24% rise in individual users year-on-year.
- 64.77% growth in individual page views year-on-year.
- A 34% increase in pages viewed per session, demonstrating deeper user engagement.
These enhancements allowed ProDental CPD to scale effectively, strengthen their market leadership, and expand their customer base and industry partnerships, reinforcing their position as the foremost provider of dental CPD in the UK.
ONGOING SUPPORT
Hydra Creative continues to partner with ProDental CPD, providing ongoing maintenance, performance optimisation, and technical support. We ensure their platform remains secure, up-to-date, and continues delivering outstanding user experiences. Through proactive monitoring and regular updates, we support ProDental CPD’s long-term digital strategy, enabling them to adapt swiftly to evolving user needs and technological advancements.
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