What makes a good brand design?
Branding is the process of giving your organisation, its products and services meaning in the minds of your customers.
It is a strategy used to help people quickly identify attributes associated with your brand, such as value, quality, and standard of customer service.
To build a compelling brand for your business, sufficient time and resources should be invested in branding.
Some of the most important things to consider when getting started are:
Authentic - To engage with brands, consumers expect them to communicate their vision, mission, and core values accurately and authentically.
Showing customers and clients the true purpose and passion behind a business can differentiate you from competitors.
We are all human beings, and being real by injecting some personality into your social media, for instance, is a good way to showcase the people behind the business.
Reaches the desired audience - An essential factor of any business is reaching the relevant audience; so targeting the look and feel of your demographic is key.
For example, children's toy brands are often colourful and eye-catching, perfect for younger generations. They are designed specifically to gauge the reaction of this age group.
Distinctive - Be distinctive so your brand name captures and keeps your audience's attention. Be bold, be brave and be unique! This is not a time to blend into the background.
But what is branding exactly? Branding is the process of giving your organisation and its products and services meaning in the minds of your customers. It's a strategy used to help people quickly identify attributes associated with your brand, such as value, quality, and standard of customer service, amongst many others.
Often businesses evolve in their branding over time as market conditions change, technology advances, and consumer demands change.
A company may undergo a complete rebranding, redefining its core values, and reworking its logo, tagline, or tone of voice. However some companies simply adjust aspects of their branding to reflect their growth.
Let’s look at Starbucks again. Many different versions of this brand’s logo have been since the original was launched in 1971.