About AJR Aviation Brand Creation
The final design was arrived at after refining the symbol and deciding upon the best composition of the elements. The centred alignment of elements allows the design to be flexible and the logo can be used in various positions within a layout. The monochrome appearance is a simple way to create a sense of sophistication and elegance. The minimal approach means the logo is timeless. As such the design has longevity and will not need to be updated to conform to design ‘trends’.