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Imagery Upgrade with New Business Print Brochure
Printed marketing material design and creation
Well-known Sheffield business centre The Quadrant required a major upgrade to its promotional material to portray a fresh, contemporary, and exciting feel that was much more in keeping with the ethos of an ethical business.
As The Quadrant required a new printed brochure, A-Frame graphics, and a graphic feedback system, our brand strategists had an intensive discovery session to identify what they wanted visitors to do after they had seen the printed promotional material. Their objectives determined how the materials were designed while keeping the audience in mind.
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The designs reflect the fresh approach to customer care that the staff at The Quadrant pride themselves on. They are quirky, unique, and not in the least what you would expect from your average business centre.
To complete the new look, we designed a graphic feedback system that is attention-grabbing and very visual, in order to encourage service users to engage in communication with the centre staff. The board features a wealth of customer service information, as well as a clever integrated token collector, to encourage clients to actively feedback about their experiences whilst at the business centre.