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must compare

Bespoke comparison website, supported by on-going SEO campaign

650

Keywords on search results six-months post launch

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the brief

MustCompare are a financial start-up company founded in response to the growing concerns amongst consumers about the increasing monetisation of their personal data in exchange for comparison services.

MustCompare’s model is to offer a completely free financial products comparison service, without requiring customers to hand over any of their personal data, not even their email address.

In order to provide accurate comparisons, MustCompare required us to build some quite complex calculations and tools that would work seamlessly in the background of the website to provide quick, accurate results every time, for every user.

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services provided

We had several in-depth meetings, including technical discovery, to ensure we fully understood the requirements of the brief. We brainstormed internally, utilising senior members of the team from across all our departments, to make sure that the final outcome was on brief, worked well and appealed to the target audience. 

As well as the website and complex technical build, we also provided a full content writing service, using our in-house copywriters.

Since launch we’ve been working with MustCompare’s internal marketing team to deliver a streamlined SEO campaign to organically increase search rankings and improve their Domain Authority. We hold weekly conference calls with the internal team at MustCompare to ensure continuity of marketing efforts, collaborating on ideas and maximising results. We continuously adapt our strategy based on new developments in the financial industry, but the core focus remains on delivering quality and relevant internal and external content to put MustCompare at the forefront of their users searches.

"We all really enjoy working with Hydra Creative. They work hard, keep you at the centre of what they do and have an open approach to ideas. Most importantly the team are friendly and approachable." - Must Compare

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