Sheffield Kitchen Outlet
Location Based SEO Campaign

The Brief

Sheffield Kitchen Outlet wanted to improve their current high rankings for Sheffield based keywords, and to expand their market reach online to be found in other towns within the South Yorkshire region.

Tactics

We restructured elements of the website, focusing on the key locations, and implemented location-based SEO into the site. We began ranking for the key search terms in the locations that the client required a presence within.

Results

We were tasked to increase search engine rankings for key search terms within Rotherham, Chesterfield, Barnsley and Doncaster. Within the three-month campaign, search terms for Rotherham boosted to #3, Barnsley #9, Chesterfield #11 and Doncaster #17. With continued optimisation, these search terms will continue to increase.

+75.47% Sessions YoY
+80.71% Individual Users YoY
+38.72% Page Views YoY
Client Portal.