Doors & Floors Galore
SEO & Google AdWords

The Brief

Once their new website had launched, Doors & Floors Galore were keen to optimise the performance of the site online through ongoing SEO.  To maximise relevant traffic visiting the new website, they knew it was important to rank highly on the search engines for their key identified search terms.

 To achieve these objectives, we recommended both ongoing SEO and a restructure of their Google AdWords account, with ongoing management.

SEO & Google AdWords

Tactics

After extensive research into the market and target audience, we started on-site optimisation to include key industry terms. By rewriting elements of each page, such as page titles and meta data, we ensured SERPs indexed each page accurately. In a development capacity, we also carried out ongoing technical improvements to the website, making suggestions how to streamline the purchasing process to reduce cart abandonment, and thus increase sales.

For the PPC, we restructured the campaigns to make them more targeted and relevant, focusing on Doors & Floors Galore’s extensive product categories. This highlights which products are high performing, enabling a higher budget to be allocated to identified bestsellers. We refined all ads, to ensure a joined-up, targeted approach, and increase conversion rate.

Results

After making development improvements to streamline the user journey, and giving the SEO an overhaul, organic search traffic boosted by 23% from January 2016 to January 2017.

 By restructuring the ads, and researching key trends and markets, the cost per conversion has dramatically reduced. This makes a dramatic difference to client spend, decreasing their cost per conversion by 55.02%.

+23% Organic Search Traffic YoY
-55.02% Cost-Per-Conversion YoY
+21.14% Individual Users YOY
Client Portal.