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New Website Provides Inspiring Shopping Experience

Bespoke website design and development for Pryor Bathrooms

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The Brief

We collaborated with Pryor Bathrooms to develop a professional, clean and easy-to-use website that would attract their targeted audience and showcase their wide range of bathroom products.

As a full-service bathroom provider, as well as selling bathroom products and accessories, Pryor Bathrooms also offers the full spectrum of installation services. The website needed to be the perfect online platform to generate interest in their showroom, promote their products and showcase their professional services: plastering, electrical installation, joinery, plumbing and tiling. Pryor Bathrooms wanted to boost engagement by inspiring potential customers with attractive bathroom designs and high-quality products, whilst also ensuring that their clients are receiving the best possible value for money.

Website Creation

To inspire clients we developed a 'Be Inspired' page that is dedicated to showcasing the latest products, and different product combinations to suit a range of tastes and styles. The new website reflects the expertise of Pryor Bathrooms with the inclusion of an ‘About’, ‘Be inspired’ and ‘Testimonials’ page, which all showcase a selection of previous projects completed by Pryor Bathrooms.

In order to capture the quality of the products, we kept the design simple to allow the imagery, and products, to speak for themselves. The graphics and product information are balanced to ensure that the website supplies users with all key information, but would not alienate the user with information-heavy content. The homepage, in particular, has a simple design that showcases Pryor Bathroom's accreditations and features appropriate CTAs (calls to action) that guide the customer through the site.

The site also incorporates an innovative Wishlist function to generate warm leads. After adding items to their Wishlist a user can submit their list to Pryor Bathrooms for a bespoke quote. The Wishlist feature is supported with the addition of a flexible variations system, allowing Pryor Bathrooms to add any product variation such as colour, size, prices or product codes. This additional system has prepared the website for an easy transition to becoming an e-commerce website in the future.

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The Results

The new site provides users with a seamless and inspiring shopping experience, with high-quality graphics that enable potential clients to visualise their new bathroom and functionality that encourages customers to invest in products.

The live site features the full product range offered by Pryor Bathrooms, and includes clear calls to action that direct users to the ''be inspired'' page, creating excitement around the products and prompting potential clients to get in touch throughout, by underlining the opportunity to see the products in person at the retail showroom.

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