PPC campaign increases targeted website traffic and drives enquiries

Operating in a highly competitive market, SKO wanted to increase the visibility of its Leeds showroom, whilst continuing to promote their services in Sheffield, and drive more qualified traffic and conversions from people actively searching for a new kitchen.

The challenge was to ensure SKO’s ads appeared in front of high intent customers at the right moment, whilst competing against larger brands, particularly those bidding on the SKO name in an attempt to draw traffic away.

To achieve these objectives, SKO needed a highly targeted PPC management strategy that would improve search visibility, attract qualified visitors, and generate more enquiries through the website.

To help SKO increase online visibility and enquiries, we developed a tailored PPC management strategy focused on promoting their services around both Sheffield and Leeds.

We launched two location-specific campaigns, each designed to target customers who were actively searching for bespoke kitchens in their local area. The Sheffield campaign included dedicated ad groups for the surrounding locations, such as Chesterfield and Rotherham, allowing us to serve highly relevant ads based on users’ locations. Ad copy highlighted SKO’s local expertise and encourage potential customers to visit the Sheffield showroom.

To complement the above campaign, we created a Leeds campaign to further cement SKO’s presence in the area, and position the business as a trusted supplier of bespoke fitted kitchens. The campaign focused on reaching high-intent users searching for kitchen suppliers and showroom visits across Leeds and the surrounding areas.

To maximise performance, we carried out in-depth keyword research to identify the highest value local search terms, and structured the campaigns around location-specific keywords. By matching highly relevant ads with intent-driven searches, we improved ad relevance, increased click-through rates, and maintained a competitive cost per conversion, generating more opportunities for qualified enquires.

The impact of the PPC campaign exceeded expectations across key performance indicators.

Paid traffic to SKO’s website included 8,931 active users in the past 90 days, with 8,680 of these being new users, and an engagement rate of 54.76%. The significant number of new users to the website was evidence that the campaign reached fresh audiences who had not previously interacted with the brand.

In terms of direct ad engagement, there was a total of 13,406 clicks across both campaigns for the same 90 day period, with the average cost per click being £1.33. The high level of clicks highlights the strength of the messaging and effectiveness of our approach.

Overall, the PPC campaign delivered significant improvements in visibility, traffic, and lead generation, positioning SKO prominently within their target areas and reinforcing their reputation as a trusted supplier of made to measure kitchens in Sheffield and Leeds.