CBF Powder Coating
Promotional Video

The Challenge

Industrial and alloy wheel powder coating specialists, CBF Powder Coating Ltd, came to us to develop a video that would demonstrate the complex process of alloy wheel refurbishment.

The video needed to explain the comprehensive refurbishment process to consumers in a visual way, so that potential customers could appreciate the attention to detail and craftsmanship that goes into the service. Additionally, CBF Powder Coating Ltd required a promotional video that could explain their business and its processes in a nutshell.

Our Approach

Filming over two days, we gathered footage of a number of different car models having their alloys refurbished. This was both time effective and cost efficient for the client. Before filming we were clear about what we could and couldn’t film for safety reasons, and worked around these issues by utilising creative solutions.

We worked with CBF in order to condense a script that would be impactful and make a lasting impression when matched with a carefully selected voice actor. Furthermore, we assisted CBF throughout the voice over recording process to ensure they were comfortable and happy with the final results.

Success

We developed two high-quality videos for CBF Powder Coating that have had a significant impact on website traffic. The videos continue to increase user engagement and boost the conversion rate of the website by capturing customer attention. The videos accurately represent the high quality, comprehensive and careful attention to detail that makes up the powder coating process.

These videos will make up the core material for future CBF Power Coating marketing campaigns, and are placed across their social channels with the aim to launch a new YouTube advertising campaign. To find out more about how we can support your online growth, take a look at our video and multimedia services.

Promotional Video

CBF Powder Coating

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