Did you know that the average internet user spends 88% more time on a website with video than without? This was amongst many other video statistics that have been recently released by Forbes.
Here at Hydra we are always keen to support you through every step of your business journey, so we are very excited to announce that we are welcoming establishedvideo director Simon Gamble to the team, which means that we can now offer professional video services in-house.
Here are some tips to help you in the never-ending quest for positive engagement with your target audience:
1- Think about your audience – ask yourself questions about the audience that you want to target. If your target audience is young and fresh you don’t want to be hitting them with something dull that they will switch off after 10 seconds.
2- Make your first 30 seconds count! Viewer engagement is most important in the first 30 seconds as this is when they decide whether they are enjoying something or not. So make sure to always start your video campaign with a bang ensuring potential customer’s stay till the end.
3- Ask for expert help – creating something on your own may be fun, but getting the support and advice from a video production expert will give you the confidence that will make your video succeed.
4- Combine your video with a strong SEO campaign and you’re on a sure fire way to boost your search engine ranking and achieve maximum exposure! Videos can go viral through social media allowing your brand to be shared more effectively than a piece of text and search engines love that!
5- Finally, be creative and have fun! You want to encourage people to engage with you so make them want to do it! Not forgetting to add a call to action at the end as ultimately how can they engage if they don’t know how!
It has been reported that 64% of consumers are more likely to buy a product after watching a video about it. Imagine the difference that could make to your brand, by simply having a video on all of your social media platforms, as well as featuring prominently on the homepage of your website.
Simon has worked within the video industry for over nine years, creating videos for various sectors including Top 100 professional services firms, amongst these First4lawyers and Irwin Mitchell.
Get in touch to see what video can do for your business. Give us a call on 0114 2509578 to have a chat.
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