In an age where digital innovation is increasingly dominant in daily life, and online tendencies are tracked and analysed for consumer experience, it is important to be aware of exactly what information you are disclosing. And most importantly, whether that is information that you would choose to share.
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Great marketing campaigns tell a story and that’s exactly what Snapchat does best, telling stories quickly to an engaged audience. Snapchat has seen massive growth over the past four years, now becoming an established media platform with over 100 million daily users and over 10 billion video views per day(1).
Facebook has rolled out an update to their site’s code to quash ad blockers, stressing the point that ads are how the site makes its money. We’ve seen a retaliation from Adblock Plus after only 2 days and it’s quickly becoming clear that Facebook might be fighting a losing battle.