Google is always devising new ways to enhance the user experience – both for searchers and advertisers. Today, Google is testing a new feature on the Google Ads platform. The new lead form extension feature could soon affect thousands of advertisers’ accounts.
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Most people would tell you that voice search is a very recent development, having only really entered the tech scene in the last five years.
In reality, the very first voice search emerged way back in 2007, when Google released the GOOG-411 service. GOOG-411 was effectively a telephone service that allowed users to run local searches via the telephone. Although this is a very basic version of voice search compared to modern day, it was in fact the platform for modern voice search technology.
In this article we explore why search engine optimisation (SEO) should be an integral part of growing your business and your business strategy.