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SEO Boosts Guardrail Supplier's Online Potential

Optimised Website and Search Engine Visibility Enhancement.


Organic search traffic YoY


Enquiries from potential customers

The Challenge

Roofco manufactures and supplies guardrail systems for roofs and vertical access ladders, which comply with working-at-height legislation. They guarantee to get back to customers within 24 hours and take an honest approach, working with clients on a project basis to ensure they only get the very best components required. They required an effective ongoing SEO campaign to boost their website visibility online and get them in front of their target audience.

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Our Bespoke Solution

Our specialist teams conducted crucial research to identify the most effective keywords and monitored Roofco's competitors to gain a competitive edge. Focusing on website optimisation, we analysed changes over time to ensure optimal results. We honed in on optimising website content, site speed, and metadata to give Roofco the boost they needed to stand out in a crowded online marketplace.

The Impact

The results of this project genuinely raised the roof!

Thanks to the targeted efforts of our SEO agency to optimise Roofco's website, we've achieved exceptional results. Year on year, we've seen a remarkable 36.03% increase in organic search traffic, while enquiries from potential customers have soared by an impressive 56.90%. Visitors to the Roofco website spend more time on the site, with an average session duration of over two minutes - a clear indication that they're engaged and finding what they need. These positive outcomes have translated into increased business for Roofco, cementing their position as a leading player in the industry.


Are you looking to improve your business’ online visibility? Get in touch with our SEO agency today.

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