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/ insight / Marketing trends 2023

Marketing trends not to ignore in 2023

So many marketing trends, so little time. It can be overwhelming to keep abreast of all the digital ways you can showcase and promote your business. We’ve done the hard work for you with this guide to the best and biggest of the bunch.


Probably the number one buzzword of marketing in 2023 (so far) is AI, or artificial intelligence.

The launch of free AI services such as Chat GTP has opened up this tool to members of the public as well as businesses. The full potential of this technology is still being explored, but it can be helpful when it comes to everyday marketing tasks such as research. Bear in mind that AI cannot offer opinions, use information that is not online or create hyper-personalised content, so it is not suited to all tasks.

However we asked Chat GTP about the best digital marketing companies in Sheffield, and here were the results based on reputation, expertise and client satisfaction…

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An interactive twist on video marketing

Due to the growing popularity of video marketing, especially on social media platforms, the creation of clean content by a professional video production company is vital.

In video marketing, interactive videos are an upcoming trend which allow businesses to get their audiences to explore who you are and what you have to offer. Not only are these videos inclusive for all users, but it is also a unique, stand-out method of gaining traction and attention. Video content provides a variety of options, making it convenient to choose an approach that fits your company’s marketing goals and needs.

Meet with our dedicated in-house team to discuss how our video production can make you stand out from the crowd.


Shoppable content

Businesses that overlook social e-commerce could miss out on huge revenue opportunities. The term ‘shoppable content’ refers to a digital asset, such as a social media post, image, video, or ad, that allows consumers to make purchases right there and then. Some shoppable content enables transactions to be all in one place, while others require the customer to finish their checkout process on the brand's site through clickable links. The core of social commerce is shoppable content on platforms like Facebook, Instagram, and TikTok that allows users to buy without ever leaving the app. 

Working with an agency like ours to create your ‘shoppable’ videos, ads and social posts, you help buyers get what they want when they want it, without any delays. Creating shortcuts for sales often improves a user’s overall experience, encouraging repeat purchase, improves conversion rates and brand loyalty.


Voice search optimisation

‘Siri, tell me the weather in Sheffield today.’ 

Through simply voicing a question or command into a device, users are now able to search the Internet, a website, or an app for pretty much anything. Pretty straight forward, right? But how can you optimise for voice search? You don’t have to. By implementing effective, focused SEO, your website will naturally be picked up and utilised for voice searches. Often, when carrying out voice searches, users tend to use phrases such as ‘near me’ or ‘local’ which Google will recognise based on geolocation in a website's keyword optimisation. Using key phrases such as towns or cities is an easy way of being found in local searches, however, be conscious not to keyword stuff’ as that can have an adverse impact on your SEO.

When it comes to outsourcing SEO, our expert team at Hydra Creative is ready to transform your ranking.


Going live

Live Streaming is becoming a more popular marketing method. Platforms such as Facebook, Instagram, TikTok and more all offer streaming facilities, offering great leverage for growth and brand visibility to all industries.

With live-stream videos, brands can create engaging content that can be marketed in real time to a large audience. It is also said that this type of live video content produces positive results, such as more engagement, more sales, and more successful product launches. Like any marketing method, there are always drawbacks. Live Streaming is unfiltered and while authenticity is valuable in marketing, it can often show the raw side of a business which you may not want customers to see.

Once live, your audience will see and hear everything you do, meaning any hiccups will not go unnoticed!


Organic SEO

Organic SEO is an optimisation process which helps businesses to naturally increase visibility in related searches on Google, Bing, and other search engines. Although organic SEO doesn't guarantee you immediate success, it will definitely help you rank higher in search engine results pages (SERPs), which can result in increased traffic and sales on your site. There are many benefits to implementing an organic SEO strategy, from costs, and credibility to growth and reach. The prospects really are endless. Remember that SEO is not a one-time thing to tick off a list. Once optimised, ongoing SEO should always be maintained to continue ranking success against your competitors in business. 

Struggling to perfect your organic SEO strategy?
Hydra Creative is a digital agency with a dedicated team of SEO specialists focused on transforming your online visibility with results-driven search engine optimisation.



In a nutshell, podcasts are video or audio files that can be downloaded to a device and listened to whenever desired. Podcasts are used by businesses for a variety of purposes, such as sharing information about new products, company news, or industry information. Podcasting assists you to present your business in a way that is appealing to your customers and clients. Especially if there aren't many businesses in your field currently using this method, it is a great way to give your business an advantage. In the UK alone, there are currently 4.7 million adults actively listening to podcasts, who could potentially be listening to yours. Building a podcast series can help you reach an audience that is different from what your regular target audience is. Your products and services can benefit enormously if you can reach a completely different segment of the market. It is often the case that businesses are put off by the concept of podcasting due to the belief that there are high start-up costs involved. In reality, this is not the case at all. There are many credible, cost-effective software options available.


Hop on the trends

If you’d like to try out some of these marketing techniques to boost your business, get in touch with our experts and find out how we can craft a bespoke strategy.

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