Having a content strategy in place will help you focus your efforts and allow you to more easily track what’s effectively delivering against your objectives. This is coupled with a content marketing plan, which sets out the details of what you’re going to say, how, where and when.
Six steps to a killer content marketing strategy
So, what is a content marketing strategy? Basically, it’s your game plan, or road map for what you’re trying to achieve with your content. It should outline why you’re creating the content, who it’s for and its purpose.