With an endless choice of fonts at your fingertips, how do you decide which is right for your brand? The font you choose can have a much bigger impact on your company than you might think – it represents your brand, gives it an identity and characterises its personality. From the notorious Comic Sans to classic Arial – subconsciously, people could be making judgements on your brand just from the font used.
Fonts are incredibly versatile and can be full of underlying expression. Certain fonts can symbolise specific attributes, which is why some industries favour certain styles. For example, designer fashion brands often opt for sophisticated fonts, with thinner, more elegant strokes, conjuring a chic, high quality image. These font choices are designed to attract their target audience of affluent, fashion-focused consumers.