300% More Website Visitors with Targeted Ads

We structured the account by focusing on targeting key identified locations and customers. We set up several ad groups, which allowed us to do split tests to determine which ads brought the most relevant traffic to the website and led to valuable conversions.

There are different types of conversions depending on individual businesses and requirements – any of the following could be considered a conversion: sales, enquiry form submission, email newsletter sign-ups or phone calls to the business – the aim is to record user interaction to measure the successes. This also allows for areas of improvement to be identified and lessons to be learned from the information found.

Google Ads is a powerful marketing tool

It can give you a detailed account of how successful your search engine advertisements are, highlighting what works and, equally as important, what does not.

As digital PR experts, we are fully aware that with the information at our fingertips, we can effectively utilise the data available to us to cater campaigns accordingly. Our team of brand strategists identified the target audience (who were bringing in conversions) for The Expo People and targeted this market.

Targeted ads are invaluable

You can select the demographics of the people you want to target, from gender to age to geographical location. We analysed the metrics and ensured the right groups of people received increased exposure to ads, improving the likelihood of a high return on investment. We used these tactics to our advantage, gaining an in-depth insight into The Expo People's business.

After monthly budget optimisation and increasing the quality score, we saw significant improvement in the account. Over the six-month campaign, cost-per-click (CPC) decreased by 51.38%.

To chat with us about a PPC campaign, contact our team today.