Many well-known brands have been using TikTok as an effective tool to engage audiences. Take a look at some of our favourites below.
From funny gym memes and workouts, to fun challenges, Gymshark’s range of engaging content has helped them to generate a huge, engaged following. One of the brand’s most notable campaigns was the 66 Days: Change your life challenge, which launched on the 1st of January 2019, lining up with consumers’ desire to make new year's resolutions, many of which focus on improving fitness.
The brand partnered up with six fitness influencers, who at the time had a collective following of 19.8 million people, to promote the challenge to their followers.
Gymshark’s ‘#gymshark66’ challenge was a major success for the brand, receiving 45.5 million views, two million likes, and an engagement rate of 11.11%.
2. EA Sports
Video game company EA Sports is a perfect example for TikTok influencer marketing. The younger generations - Millennials and Gen Z, account for a large proportion of gamers, and the platform’s gaming subculture is massive (videos with #Fortnite have over 14.3 billion views on the platform).
EA Sports have used influencers to help promote games such as Apex Legends. They used Brent Rivera, who has a following of 17 million people on TikTik alone, as their chosen influencer. His video, which was massively successful, now has over 700k likes.
The NBA was one of the early adopters of TikTok, but the coronavirus pandemic (and the suspension of the basketball season) has meant that it has increased its focus on the platform.
One of the reasons that NBA content is so successful on TikTok is the variety of content it produces – which ranges from sporting challenges to behind-the-scenes pranks – as well as the amount of videos, with the brand typically posting five to six times per day.
The humour and creativity has been an unusual way for the brand to connect with audiences. However, it has obviously been successful for the brand, as the account now has a huge following of over 12 million.
With TikTok still being relatively new in comparison to other platforms, it is a good chance to get ahead of your competitors by implementing a social media strategy for TikTok. Still hesitant? The best thing to do is just give it a try. Play around and see how creative you can get with the short-form videos – after all, the platform is supposed to be fun!
Our team of marketers keep up to date with the latest online trends and platforms, which is vital in helping businesses, like yours, reach their desired audiences. Want help from the experts? Get in touch.