There is now no doubt that film captivates an organisation’s target audience like no other medium, and it plays a crucial role in brand awareness. But combine the versatility of video with the reach of social media, and the possibilities for business are enormous.
Such is video’s potential that Google has begun tests on its mobile app platform to gauge the huge audiences watching short form videos on social media. Evidence suggests that selected search terms are being used by users of the search giant to reveal a carousel at the top of the results’ page.
This may sound familiar, but the key difference here is that this carousel is showing thumbnails of videos across multiple social media platforms.