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Keeping Parents Informed with New School Website

Bespoke website design & CMS build for St Hild's School.

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The Brief

St Hilds is a modern yet traditional, community-centred secondary school. They provide high-quality education in a Christian, fully inclusive context. Previously, they had a website that was difficult to maintain, and it hindered parents trying to find information quickly.

They came to us for a brand new, streamlined website that would offer a better user experience, along with improved functionality. The brief was to create a solution that would appeal to both existing pupils and parents and attract new prospects to the school. Additionally, we had to consider that it is a legal requirement for the site to contain all the information that Ofsted requires. 

 

 

Behind the new website, we developed a bespoke content management system (CMS) for St Hilds to ensure that maintaining the website would no longer be time-consuming for the admin team.

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The Solution

To achieve a clean yet professional appearance with easy navigation, we worked closely with St Hilds to establish an intuitive site structure. This allowed our in-house designers and developers to create a high-quality solution that would work across all devices.

For this website to remain up-to-date, we had to optimise the design to include focused marketing space, which allows St Hilds to upload adverts quickly and easily for their upcoming open evenings and out-of-school activities.

A bespoke CMS allows St Hild’s admin to keep their website up-to-date with all the latest news and upcoming events. This allows any user with a log-in to insert new courses, events, news articles, job vacancies and more quickly and securely.

Now that we’ve transformed their old content sections into a more intuitive style, users can locate the information they want in significantly less time. This allows parents to find a quick answer to their queries and enables collating all the required information for Ofsted in one place.

Finally, a student council area was created to be populated with content from the council members, showing news, events, and blog-style posts. These updates go through an approval process before content is published on the website, and as they are complete with a full log report, this allows the admin to see which user has created, amended, and approved each article.

Success

The new website reflects the modern approach of the school, as well as being attractive, appealing and easy to navigate. Its bespoke CMS means regular updates are now posted to keep the content fresh and relevant for new and returning visitors.

 

Following the successful launch, there has been a rapid increase in users visiting the site and a decrease in the bounce rate, demonstrating that the design and content are now more engaging. Additionally, due to the easy navigation and aesthetically pleasing appearance, users have discovered the information they are looking for far more easily, increasing overall visitor satisfaction.

 

If you are looking for digital solutions to transform your business’s website and functionality, our website designers and developers can help you.

Get in touch with our full-service digital web agency for advice today.

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