Tropical Butterfly House
Ecommerce website redesign & development

The Brief

The Tropical Butterfly House is a popular family zoo and falconry centre situated in South Yorkshire.

They required an exciting new website with an integrated bespoke purchasing system to allow site-users to purchase animal ‘adoptions’ and gift vouchers with ease. This had not been possible on the previous site, meaning that a valuable revenue stream was being missed.

Requirements

The new website needed to attract the attention of families and children, ultimately encouraging them to purchase tickets online, or visit the information pages to help them plan a future visit to the attraction.

A key requirement of the site was for users to be able to pay for adoptions and gift certificates on the website. Before the new website, if a customer wanted to adopt an animal, they had to ring up the gift shop and pay over the phone. This resulted in lost sales as the gift shop is only open when the attraction is open. Having the ability for site visitors to adopt animals online means that sales can be completed 24 hours a day, 7 days a week.

Ecommerce website redesign & development

What We Did

Whilst designing the site, it was important to keep the end-user in mind. This ensured that the customer journey through the website was well considered, making it as easy as possible for users to get to their destination.

The booking system allows visitors to effortlessly “adopt” an animal, or purchase a gift voucher, directly through the website. This functionality auto-generates personalised adoption and gift certificates as a PDF, that the purchaser can then print at home. The purchasing of tickets for entry to the park has also been made more user-friendly.

To allow users to easily and securely pay for park tickets, adoptions and gift vouchers, we integrated Paypal into the website. This gives users peace of mind and allows them to purchase through trusted and recognised platforms, without requiring a paypal account.

What We Do
Web Design & Development
Graphics & Branding
Digital Marketing
Video & Multimedia
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