The Expo People
Google AdWords

The Brief

The Expo People build and design bespoke exhibition stands, both nationally and internationally. They wanted to increase their presence online within the UK.

To do this we suggested an AdWords campaign targeting audiences within key locations for exhibitions.

Google AdWords

Tactics

We structured the account, focusing on targeting key identified locations and customers. We set up several ad-groups, which allowed us to do split tests to determine which ads brought the most relevant traffic on to the website, and led to conversions.

Results

After monthly budget optimisation and increasing the quality score, we have seen significant improvement in the account. Since the beginning of the six-month campaign, to March 2017 cost-per-click (CPC) has decreased by 51.38%.

+338.26% Website Traffic YoY
+347.01% Individual Users YoY
+221.15% Page Views YoY
Client Portal.